Mike Fisher

Playlists & Series

Finding TV Audiences Wherever They Are Guides Media Strategy: GroupM’s Mike Fisher
20 Mar 2024
GroupM Assembles Industry To Innovate New TV Ad Formats
16 Jan 2024
JIC Standards Can Help Drive Innovation in Media Market: GroupM’s Mike Fisher
18 May 2023
Report Card: Beet Retreat Speakers Rate Ad Industry’s Progress On Advanced TV Journey
5 Apr 2023
Converged Video Is Key to Reaching Consumers: GroupM’s Mike Fisher
15 Mar 2023
GroupM Teams With iSpot.tv to Improve CTV Ad Viewability
15 Jun 2022
Media Buyers Have More Technology to Hone Video Campaigns: Essence’s Mike Fisher
31 Mar 2022
Voices from the #BeetRetreat: Ashwin Navin, Howard Shimmel, Mike Fisher, Field Garthwaite, Tracey Scheppach and Kelly Abcarian
19 Dec 2021
Content Identifiers Help to Spur Large-Scale Ad Reach: IRIS.TV’s Field Garthwaite
13 Dec 2021
Brands Want TV Makers To Share ‘Whole-House’ Viewing Data: Essence’s Fisher
7 Dec 2021
CTV Drives Reach, Results for Brands: Execs from Pixability, Essence, Saucony
7 Sep 2021
CTV Offers High Standards for Responsible Media: Xumo’s Colin Petrie-Norris & Essence’s Mike Fisher
28 Jul 2021
YouTube In Context: Essence’s Fisher Heeds Platform’s Growth
12 May 2021
Marketers Seek Unified View of Video Landscape: Essence’s Mike Fisher
13 Jan 2021
‘Scale Is There’ on Addressable TV: Essence’s Mike Fisher
13 Dec 2020
Beyond Verified, OTT Needs Real Measurement: Essence’s Fisher
15 Oct 2020
SSPs Have Critical Role In OTT Ad Sales: Essence’s Fisher
8 Jul 2020
How OTT Ads Get Higher Viewability & Less Fraud: MediaMath’s Fisher
4 Oct 2019
Ad Buyers Need Video Scores: MediaMath’s Fisher
30 Jun 2019
Coming This Year – Programmatic Linear TV: MediaMath’s Fisher
1 Apr 2019