Horizon Taps 4C Insights For Better TV Targeting, Gupta Says

Playlists & Series

Horizon Taps 4C Insights For Better TV Targeting, Gupta Says
19 Nov 2025
Walled Gardens Are Winning The Pandemic & Brands Need to Be Equipped, 4C’s Goldman
19 Nov 2025
Ad Buyers Need Help On OTT Ads: Beet Retreat Panel
19 Nov 2025
Quest For More Linear TV Scale Links 4C Insights With a4, MASS Exchange
19 Nov 2025
4C’s Neuhauser On The Evolution Of Ad-Tech Fees
19 Nov 2025
Sinclair At The Forefront of ATSC 3.0, Addressable TV Ads
19 Nov 2025
Addressable Aggregator one2one Media Advocates New Approach To Creative Costs
19 Nov 2025
‘Digital Disruptors’ Turn To TV Ads For Growth: VAB’s Cunningham
19 Nov 2025
Publishers In Balancing Act To Reduce Ad Load, Justify Pricing: Essence’s Gerber
19 Nov 2025
Smart TV Data + First Party Data is Driving Advanced TV Transformation: 4C’s Gupta
19 Nov 2025
Hulu’s Naylor: Future Of TV A Mix Of On-Demand And Live Programming
19 Nov 2025
NBCUniversal Will Trim Original Primetime Programming Ad Clutter By 20% This Fall
19 Nov 2025
Advanced TV Offers Better Targeting, More Consumer Choices: IBM iX’s Rangaiah
Advanced TV Offers Better Targeting, More Consumer Choices: IBM iX’s Rangaiah
19 Nov 2025
Beet Retreat Miami Panel Probes Advanced-TV Roadblocks: Furious Corp., 4C Insights, Oracle Data Cloud And Finecast
Beet Retreat Miami Panel Probes Advanced-TV Roadblocks: Furious Corp., 4C Insights, Oracle Data Cloud And Finecast
19 Nov 2025
What TV Can Learn From Digital In Audience Targeting: 4C Insights’ Anupam Gupta
What TV Can Learn From Digital In Audience Targeting: 4C Insights’ Anupam Gupta
19 Nov 2025
4C’s Goldman Sees Ad Opportunity Become Reality
4C’s Goldman Sees Ad Opportunity Become Reality
19 Nov 2025
Mediavest | Spark Sees Addressable Outpacing Programmatic, OTT Television
Mediavest | Spark Sees Addressable Outpacing Programmatic, OTT Television
19 Nov 2025
Next Wave Of Advanced TV: Cross-Company Standardized Targets, Says Viacom’s Rush
Next Wave Of Advanced TV: Cross-Company Standardized Targets, Says Viacom’s Rush
19 Nov 2025
Viacom’s Zilberbrand On The Nuances Of ‘Programmatic’ Broadcast Television
Viacom’s Zilberbrand On The Nuances Of ‘Programmatic’ Broadcast Television
19 Nov 2025
AT&T AdWorks More Than Doubles Addressable TV Clients Post DIRECTV Deal
AT&T AdWorks More Than Doubles Addressable TV Clients Post DIRECTV Deal
19 Nov 2025
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