AI Now Underpins the Marketing Operating System: Nissan’s Allyson Witherspoon

AI Now Underpins the Marketing Operating System: Nissan’s Allyson Witherspoon
2 Feb 2026
CVS, IBM Watson, Mastercard, Nissan and Wavemaker Execs on ‘Breaking the Cycle’ of Digital Media and Advertising
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‘Digital-First’ Marketing Vital to Engaging Car Buyers: Nissan’s Allyson Witherspoon
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Nissan’s Allyson Witherspoon: Pivoting the Auto Industry to Virtual Retail
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