T-Mobile’s Andrea Zapata: ‘Nobody’s Solved Measurement. But Our Mobility Data Gets Us Closer’

Playlists & Series

T-Mobile’s Andrea Zapata: ‘Nobody’s Solved Measurement. But Our Mobility Data Gets Us Closer’
3 Sep 2025
Omnichannel Lets Brands Reach Customers Amid Fragmentation: T-Mobile’s Zapata
15 Dec 2024
T-Mobile’s Andrea Zapata on the Power of Mobile Data
14 May 2024
CIMM Summit Will Showcase Key Issues for TV Advertising Market: CIMM’s Jon Watts
3 Oct 2023
Measuring Max: WBD’s Zapata & LoopMe’s Cukierman On Proving Ad Effectiveness
17 Aug 2023
Marketers Have More Choice in Media Currencies: WBD’s Andrea Zapata
20 Jul 2023
WBD Ad Sales Adds 605, ABCS Insights, DISQO, EDO, LoopMe & Pilotly To New Measurement ‘Toolbox’
11 May 2023
No Turning Back: For Zapata, The Era Of Single-Currency Is Over
10 May 2023
Measurement Standards Will Help to Future-Proof TV Advertising: WBD’s Andrea Zapata
1 Feb 2023
Warner Bros. Discovery Plans To Use Alt. TV Currencies In 2023 Upfronts
19 Jan 2023
Warner Bros. Discovery Preps New Multi-Screen Measurement Tests
14 Nov 2022
WarnerMedia Picks iSpot.TV, VideoAmp, Comscore For Cross-Screen TV Measurement
7 Jan 2022
WarnerMedia Issues RFI for Audience Measurement Amid Shift in Viewer Habits
16 Nov 2021
Full Throttle For Addressable: Hulu, DISH & Comcast Execs’ Panel Debate
2 Sep 2019
Comcast Has Pivoted To First-Party Viewing Data: Zapata
21 Aug 2019
Going Deep at the #BeetRetreat 8.7: Comcast Spotlight Goes Down The Funnel For TV Attribution With TVSquared
2 Aug 2019
Comcast’s Zapata: Data-Driven Outperforms Constricted TV Buys
4 Jun 2019