Measurement Standards Will Help to Future-Proof TV Advertising: WBD’s Andrea Zapata

Playlists & Series

Measurement Standards Will Help to Future-Proof TV Advertising: WBD’s Andrea Zapata
19 Nov 2025
T-Mobile’s Andrea Zapata: ‘Nobody’s Solved Measurement. But Our Mobility Data Gets Us Closer’
19 Nov 2025
Omnichannel Lets Brands Reach Customers Amid Fragmentation: T-Mobile’s Zapata
19 Nov 2025
T-Mobile’s Andrea Zapata on the Power of Mobile Data
19 Nov 2025
CIMM Summit Will Showcase Key Issues for TV Advertising Market: CIMM’s Jon Watts
19 Nov 2025
Measuring Max: WBD’s Zapata & LoopMe’s Cukierman On Proving Ad Effectiveness
19 Nov 2025
Marketers Have More Choice in Media Currencies: WBD’s Andrea Zapata
19 Nov 2025
Warner Bros. Discovery Plans To Use Alt. TV Currencies In 2023 Upfronts
19 Nov 2025
Warner Bros. Discovery Preps New Multi-Screen Measurement Tests
19 Nov 2025
Full Throttle For Addressable: Hulu, DISH & Comcast Execs’ Panel Debate
19 Nov 2025
Comcast Has Pivoted To First-Party Viewing Data: Zapata
19 Nov 2025
Going Deep at the #BeetRetreat 8.7: Comcast Spotlight Goes Down The Funnel For TV Attribution With TVSquared
19 Nov 2025
WBD Ad Sales Adds 605, ABCS Insights, DISQO, EDO, LoopMe & Pilotly To New Measurement ‘Toolbox’
11 May 2023
No Turning Back: For Zapata, The Era Of Single-Currency Is Over
10 May 2023
WarnerMedia Picks iSpot.TV, VideoAmp, Comscore For Cross-Screen TV Measurement
7 Jan 2022
WarnerMedia Issues RFI for Audience Measurement Amid Shift in Viewer Habits
16 Nov 2021
Comcast’s Zapata: Data-Driven Outperforms Constricted TV Buys
4 Jun 2019
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