Beyond Point Solutions: Mediaocean’s Gupta Targets Three-Layered TV Ad Efficiency

Playlists & Series

Beyond Point Solutions: Mediaocean’s Gupta Targets Three-Layered TV Ad Efficiency
15 Dec 2021
‘Next-Gen TV Is Top Priority’ Amid Rapid Changes: Mediaocean’s Anupam Gupta
16 Sep 2020
Ad Buyers Need Help On OTT Ads: Beet Retreat Panel
10 Mar 2020
What Is ‘TV’? Hulu, FreeWheel, dataxu, comScore, 4C Execs Discuss
20 Jan 2019
Quest For More Linear TV Scale Links 4C Insights With a4, MASS Exchange
19 Dec 2018
Data-Driven Targeting Promise Becomes Application: 4C Insights’ Gupta
14 Jun 2018
Smart TV Data + First Party Data is Driving Advanced TV Transformation: 4C’s Gupta
3 Apr 2018
Horizon Taps 4C Insights For Better TV Targeting, Gupta Says
18 Jan 2018
Beet Retreat Miami Panel Probes Advanced-TV Roadblocks: Furious Corp., 4C Insights, Oracle Data Cloud And Finecast
Beet Retreat Miami Panel Probes Advanced-TV Roadblocks: Furious Corp., 4C Insights, Oracle Data Cloud And Finecast
4 Jan 2018
What TV Can Learn From Digital In Audience Targeting: 4C Insights’ Anupam Gupta
What TV Can Learn From Digital In Audience Targeting: 4C Insights’ Anupam Gupta
10 Dec 2017
Targeting & Creative ‘Go Hand In Hand,’ Says 4C Insights’ Gupta
Targeting & Creative ‘Go Hand In Hand,’ Says 4C Insights’ Gupta
5 Dec 2016
‘Affinity Targeting’ Shows Marketers Unexpected Correlations, 4C’s Gupta Says
‘Affinity Targeting’ Shows Marketers Unexpected Correlations, 4C’s Gupta Says
27 Nov 2016