MiQ’s Marion Hargett: ‘Closed-Loop Attribution Is the Primary Test for Brand CMOs

Playlists & Series

MiQ’s Marion Hargett: ‘Closed-Loop Attribution Is the Primary Test for Brand CMOs
10 Aug 2025
Attribution Is Still a Work in Progress: Epsilon’s Hawes
24 Sep 2019
Simulmedia Shows Purchase Outcomes From TV Ads: Glantz
Simulmedia Shows Purchase Outcomes From TV Ads: Glantz
18 Feb 2015
Connect The Dots To Pay-By-Outcome Ads: Simulmedia’s Morgan
Connect The Dots To Pay-By-Outcome Ads: Simulmedia’s Morgan
12 Dec 2014
Attribution Is Changing The Currency Of Media: Adap.tv’s Ackerman
Attribution Is Changing The Currency Of Media: Adap.tv’s Ackerman
16 Oct 2014
Better Attribution Methods a Must in Cross-Channel World, MediaCom’s Lampert
Better Attribution Methods a Must in Cross-Channel World, MediaCom’s Lampert
12 Aug 2014
Attribution Is ‘Game-Changer’ For AOL’s Adap.tv
Attribution Is ‘Game-Changer’ For AOL’s Adap.tv
24 Jun 2014