Interactive Entertainment Emerges as Core Media Channel, Says OMD’s Ben Hovaness

Interactive Entertainment Emerges as Core Media Channel, Says OMD’s Ben Hovaness
22 Oct 2025
Ad Buyers Say CTV Programmatic Is Not Broken, But It Needs a Shorter Path
24 Aug 2025
Emergent Tech Boosts Full-Funnel Marketing on Open Web OMD’s Ben Hovaness
15 Jan 2025
Retail Media Boom Drives Push for Improved Standards, Accountability: OMD’s Ben Hovaness
10 Nov 2024
AI, Programmatic Dealmaking Shape Global Media Buys: Omnicom’s Ben Hovaness
23 May 2024
Brands Should Prepare for Next Tech Trends: OMD CEO George Manas Chats With Omnicom Media’s Ben Hovaness
15 Aug 2022
Marketers Are Gaining More Tools for Ad Measurement: Omnicom’s Ben Hovaness
27 Jul 2022
Addressable Ads Demand Big Data Approach to TV Ratings: Omnicom’s Ben Hovaness
3 May 2022
Keep an Eye on Audience Identifers, CTV Growth: Omnicom’s Ben Hovaness
7 Apr 2022
Programmatic Video Heading To Unified Auction: OMG’s Hovaness
27 Aug 2019