Interactive Entertainment Emerges as Core Media Channel, Says OMD’s Ben Hovaness

Playlists & Series

Interactive Entertainment Emerges as Core Media Channel, Says OMD’s Ben Hovaness
22 Oct 2025
Ad Buyers Say CTV Programmatic Is Not Broken, But It Needs a Shorter Path
24 Aug 2025
Emergent Tech Boosts Full-Funnel Marketing on Open Web OMD’s Ben Hovaness
15 Jan 2025
Retail Media Boom Drives Push for Improved Standards, Accountability: OMD’s Ben Hovaness
10 Nov 2024
AI, Programmatic Dealmaking Shape Global Media Buys: Omnicom’s Ben Hovaness
23 May 2024
Brands Should Prepare for Next Tech Trends: OMD CEO George Manas Chats With Omnicom Media’s Ben Hovaness
15 Aug 2022
Marketers Are Gaining More Tools for Ad Measurement: Omnicom’s Ben Hovaness
27 Jul 2022
Addressable Ads Demand Big Data Approach to TV Ratings: Omnicom’s Ben Hovaness
3 May 2022
Keep an Eye on Audience Identifers, CTV Growth: Omnicom’s Ben Hovaness
7 Apr 2022
Programmatic Video Heading To Unified Auction: OMG’s Hovaness
27 Aug 2019