T-Mobile’s Andrea Zapata: ‘Nobody’s Solved Measurement. But Our Mobility Data Gets Us Closer’

Playlists & Series

T-Mobile’s Andrea Zapata: ‘Nobody’s Solved Measurement. But Our Mobility Data Gets Us Closer’
3 Sep 2025
T-Mobile’s Cherian Thomas: We Can Finally Tell You If the Register Rang
10 Aug 2025
VML’s Tyler Murray: Over Half of Media Incrementality Comes From Creative. But Everyone Ignores It
23 Jul 2025
KERV’s Jay Wolff: We’re Only in the Third Inning of Shoppable TV
22 Jul 2025
Swoop’s Kurt Robinson: TV Is No Longer Just a Reach Play for Pharma
20 Jul 2025
VuePlanner’s John Cobb: YouTube Is the Cultural Engine of all Generations
1 Jul 2025
Fox’s Joe Marchese Explains The ‘Two-Step Process’ Of TV Advertising ROI
7 Jun 2018
FCB’s Halper: Onus On Brands To Create Entertaining Content
7 Jun 2018
Technology ‘Moving The Conversation’ From Addressable To OTT: Magna’s Cohen
7 Jun 2018
Cannes Needs To Revisit Its Creative Core: Dentsu’s Ray
3 Jun 2018
As President Of Creative Spirit, OMD’s Rossi Will Spotlight Neuro Diversity At Cannes
30 May 2018
Omnicom’s Warren Helps Place Diversity In The Cannes Palais Spotlight
30 May 2018
Dentsu’s Ray On The Future Of TV Buying, Brands ‘Owning’ Customer ID’s
28 May 2018
MEC’s Tej Desai: Raising The Perception Levels Of Marriott’s 30-Plus Brands
MEC’s Tej Desai: Raising The Perception Levels Of Marriott’s 30-Plus Brands
15 Oct 2017