T-Mobile’s Andrea Zapata: ‘Nobody’s Solved Measurement. But Our Mobility Data Gets Us Closer’

T-Mobile’s Andrea Zapata: ‘Nobody’s Solved Measurement. But Our Mobility Data Gets Us Closer’
3 Sep 2025
T-Mobile’s Cherian Thomas: We Can Finally Tell You If the Register Rang
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VML’s Tyler Murray: Over Half of Media Incrementality Comes From Creative. But Everyone Ignores It
23 Jul 2025
KERV’s Jay Wolff: We’re Only in the Third Inning of Shoppable TV
22 Jul 2025
Swoop’s Kurt Robinson: TV Is No Longer Just a Reach Play for Pharma
20 Jul 2025
VuePlanner’s John Cobb: YouTube Is the Cultural Engine of all Generations
1 Jul 2025
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