Media Measurement Is Vital for Advertising Growth: PHD’s Catherine Sullivan

Playlists & Series

Media Measurement Is Vital for Advertising Growth: PHD’s Catherine Sullivan
1 Aug 2022
Advertising Needs to Perform at Every Level of Purchase Funnel: PHD’s Catherine Sullivan
25 Jan 2022
Viewer Experience Drives Ad Strategy for HBO Max: WarnerMedia’s Joe Hogan
14 Jul 2020
Advertisers Seek Digital Flexibility from Linear TV: WarnerMedia’s Joe Hogan
13 Jul 2020
Tubi Delivers Audiences Not Reached by Linear TV: Fox’s Marianne Gambelli
30 Jun 2020
Getting Past the TV Upfront to an “Audience-Based World,” Omnicom’s Sullivan
6 May 2020
Omnicom’s Sullivan: Behavioral Targeting Is the ‘Holy Grail’
15 Apr 2020
Beyond News Headlines Is A ‘Tremendous Appetite’ For Information: Omnicom’s Sullivan
22 Jan 2019
Omnicom’s Sullivan On Xandr’s ‘Leapfrog’ Potential, Making TV Smarter
7 Oct 2018