Spark Foundry’s Giacosa Critiques Modern Day Marketing Mix Modeling

Playlists & Series

Spark Foundry’s Giacosa Critiques Modern Day Marketing Mix Modeling
19 Nov 2025
CBS Wants Data to “Speak to Each Other,” Research Head Subramanyam
19 Nov 2025
ARF Research Will Develop Cross-Platform Measurement, Attribution Standards: CRO Donato
19 Nov 2025
Turner’s Rockwood: Better Cross-Screen Measurement Means Easier Transactions
19 Nov 2025
FreeWheel’s Marcus On The Impact Of Creative In Cross-Screen Campaigns
19 Nov 2025
CIMM’s Clarke Wants More Multi-Platform Measurement
19 Nov 2025
Data, Data Everywhere: CIMM’s Watts Sees An Industry Transitioning Through Innovation
19 Nov 2025
Collaboration Key to Advancing TV Measurement in Europe and U.S.: CIMM’s Watts
19 Nov 2025
‘Nutrition Label’ For Ad Data Will Spotlight Sources: CIMM’s Clarke
28 Mar 2018
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