Collaboration Key to Advancing TV Measurement in Europe and U.S.: CIMM’s Watts

Playlists & Series

Collaboration Key to Advancing TV Measurement in Europe and U.S.: CIMM’s Watts
21 Nov 2024
Data, Data Everywhere: CIMM’s Watts Sees An Industry Transitioning Through Innovation
12 Oct 2023
CIMM’s Clarke Wants More Multi-Platform Measurement
25 Sep 2019
Turner’s Rockwood: Better Cross-Screen Measurement Means Easier Transactions
13 Feb 2019
ARF Research Will Develop Cross-Platform Measurement, Attribution Standards: CRO Donato
13 Feb 2019
FreeWheel’s Marcus On The Impact Of Creative In Cross-Screen Campaigns
12 Feb 2019
CBS Wants Data to “Speak to Each Other,” Research Head Subramanyam
11 Feb 2019
Spark Foundry’s Giacosa Critiques Modern Day Marketing Mix Modeling
11 Feb 2019
‘Nutrition Label’ For Ad Data Will Spotlight Sources: CIMM’s Clarke
28 Mar 2018