“We are an Audience Delivery Company,” Effectv’s James Rooke

Playlists & Series

“We are an Audience Delivery Company,” Effectv’s James Rooke
3 Aug 2020
NCC Media Hopes Its National Addressable TV Push Will Fuel The Spot Market
15 May 2018
New NCC Media Unit’s Goals: Scale, Consistency And Simplicity In National Addressable TV
10 May 2018
Beet Retreat Explores Pain Points Of Cross-Platform Measurement w/ Google, Charter, Adobe, Comcast
Beet Retreat Explores Pain Points Of Cross-Platform Measurement w/ Google, Charter, Adobe, Comcast
21 Dec 2016
For Comcast, Better Data Will Monetize Long-Tail Ads And Attract National DR Dollars
For Comcast, Better Data Will Monetize Long-Tail Ads And Attract National DR Dollars
6 Dec 2016
Addressable TV Is A ‘Tactic That’s Evolving’: Comcast’s Kevin Smith
Addressable TV Is A ‘Tactic That’s Evolving’: Comcast’s Kevin Smith
5 Dec 2016