Ad Creative Has Short Life, Demands are Greater Momentum’s Chris Weil

Playlists & Series

Ad Creative Has Short Life, Demands are Greater Momentum’s Chris Weil
Ad Creative Has Short Life, Demands are Greater Momentum’s Chris Weil
12 Apr 2015
Creative and Media Need to Pair Up From Start of Campaign, MEC’s Shenan Reed
Creative and Media Need to Pair Up From Start of Campaign, MEC’s Shenan Reed
4 Feb 2015
Different Media Platforms Demand Different Creative, Havas CDO
Different Media Platforms Demand Different Creative, Havas CDO
23 Sep 2014
Xaxis’ Brian Gleason: Creative Is A ‘Big Hole’ For Digital Video Ads
Xaxis’ Brian Gleason: Creative Is A ‘Big Hole’ For Digital Video Ads
7 Feb 2014
Real Media’s Pangis: Even Super-Creative Ads Will Go Programmatic
Real Media’s Pangis: Even Super-Creative Ads Will Go Programmatic
19 Dec 2013
Video Ad Formats ‘Still Not Suited To Multi-Platform’
Video Ad Formats ‘Still Not Suited To Multi-Platform’
1 Dec 2013
Ad Creatives Need To Adopt Programmatic Testing, Starcom’s Tracey Paull
Ad Creatives Need To Adopt Programmatic Testing, Starcom’s Tracey Paull
30 Jul 2013
Tremor’s Sanderson: Creative Teams Should Build Interactive Into Video During Media Planning
Tremor’s Sanderson: Creative Teams Should Build Interactive Into Video During Media Planning
22 Jul 2013