EssilorLuxottica’s Caroline Proto: Is There More to TV And Digital Video Than Driving Upper Funnel Awareness?

EssilorLuxottica’s Caroline Proto: Is There More to TV And Digital Video Than Driving Upper Funnel Awareness?
25 May 2026
DeepIntent’s Natalie Mancuso: Healthcare CTV Drives Better Performance than General Online Video
19 May 2026
Goodway Group’s Paul Frampton: TV and Digital Disciplines Were ‘Two Different Things,’ now ‘Almost One and the Same’
13 May 2026
Magnite’s Sean Buckley: What Supply Side Consolidation Means to the Buy Side
13 May 2026
Universal Ads’ Adam Royle: Koddi Partnership Brings CTV to Commerce Buyers ‘Where They are Working Today’
12 May 2026
IAS’s Lisa Utzschneider: Total TV brings linear transparency to CTV
11 May 2026
Smartly’s Laura Desmond: Marketers Need ‘New Creative System’ for AI’s Volume Explosion
10 May 2026
Philo’s Mike Keyserling: CTV’s ‘Paradox Of Choice’ Is the Real Discovery Challenge for Marketers and Media
21 Apr 2026
IAB’s Jamie Finstein on CTV and Commerce: Don’t Talk About One Without the Other
19 Apr 2026
Comcast’s James Rooke: Premium Video’s Top Priority is Proving Outcomes
14 Apr 2026
Future Today’s Tim Ware: Direct Deals Drive CTV Success
7 Apr 2026
Horizon Media’s David Campanelli: CTV Performance Measurement Still Requires ‘Extra Step’ to Action
6 Apr 2026
Xumo’s Marcien Jenckes: CTV Home Screen Is the Place Where ‘Engagement Moments’ Happen
1 Apr 2026
Chalice’s Ali Manning: Brands Should Use AI for Growth, not Just Efficiency
1 Apr 2026
Wunderkind’s Adam Gendelman: Pause Ads Drive 79% Lower Cost Per Action Than Other CTV Formats
22 Mar 2026
OpenX’s Erika Loberg: Attention Should Measure ‘Real Human Engagement,’ Not Just Screen Presence
17 Mar 2026
FreeWheel’s Alex Ibarguen: CTV Fragmentation Is ‘Very Much an Identity Problem’
16 Mar 2026
TVision’s Yan Liu: AI Enables Scene-Level Targeting Beyond ‘Genre Blocking’
3 Mar 2026
Walmart Connect’s Khurrum Malik: CTV Plus Linear TV Delivers 55% Reach Increase
25 Feb 2026
IRIS.TV’s Field Garthwaite: Contextual Targeting Enables Privacy-First CTV Performance
25 Feb 2026
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