Marketers Can Harness New Tools to Improve Audience Targeting, Ad Addressability

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Amid Media Fragmentation, Linear TV Still Has Broadest Reach: Fox’s Dan Callahan
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30 Seconds To Infinity: Callahan on How Fox Is Re-Inventing The Ad Break
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Fox’s Callahan: Next Year’s Opportunity Is Addressability
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Fox’s Callahan: OpenAP Will Add Value For All Participating Parties
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