‘Save Programmatic For The End Of The Funnel’

Playlists & Series

‘Save Programmatic For The End Of The Funnel’

19 Nov 2025

Simulmedia Making Its TV Upfronts Debut

19 Nov 2025

VivaKi’s Bertozzi Explains Ad Tech Alliance with Amazon

19 Nov 2025

Data Can Be Used as a ‘Consumer Fingerprint’, SMG’s Simpson

19 Nov 2025

Too Much Math, Too Little Meaning: Publicis’ Tobaccowala

19 Nov 2025

Data Is Essential To Programmatic: MediaVest’s Korenfeld

19 Nov 2025

The DMP Is Evolving Through Identity: Adobe’s Bohra

19 Nov 2025

Using Data to Inform Digital Messaging, Havas’ Danny Huynh

19 Nov 2025

Mondelēz’s Bough Aims To Be A Data Player

19 Nov 2025

Tracking From Exposure To Closure Is A Reality: eXelate’s Zagorski

19 Nov 2025

J. Walter Thompson Turns Health Data In To Results for Client Johnson & Johnson

19 Nov 2025

Is It Time Ad Land Refocused From Data To Creative?

19 Nov 2025

What Price The Data That Fuels TV Revolution?

19 Nov 2025

Ogury’s Thomas Bernal: Stop Looking for the Right People. Find the Right Personas Instead

19 Nov 2025

Swoop’s Kurt Robinson: TV Is No Longer Just a Reach Play for Pharma

19 Nov 2025

Alliant’s Suvadip Choudhury: Third-Party Data Gets an ‘Icky’ Reputation. But TV Advertisers Are Missing the Point

19 Nov 2025

T-Ads’ Anthony Di Muccio: Marketers Don’t Just Want Data—They Want Outcomes

19 Nov 2025

Mondelēz’s Cristina Marinucci: ‘Momentum Over Perfection’ Breaks Data Silos

19 Nov 2025

Samsung Ads’ Courtney Howell: Native TV Placements Capture 11 Minutes of Daily Decision Time

19 Nov 2025

Digitas’ Chelsea Monaco: Retail Media Networks Face Programmatic-Style Consolidation

19 Nov 2025