DirecTV’s Matt Van Houten: There’s No Stopping Pause Ads From Going Mainstream

Playlists & Series

DirecTV’s Matt Van Houten: There’s No Stopping Pause Ads From Going Mainstream
14 Jul 2025
The Future of Programmatic Lies in Simplification and Collaboration: DIRECTV’s McGovern
8 May 2024
DIRECTV’s Groner: TV Needs Sophisticated Tech to Fix Frequency Problems
9 Jun 2023
Addressable TV Gets Light Viewers On The Rebound: DIRECTV Advertising’s Jason Brown
7 Dec 2022
DIRECTV Advertising’s Rosenfeld Sees Alt Currency’s Long Heritage, Live TV Remaining Strong
25 Jul 2022
The Misperceptions Of Addressable: DIRECTV Advertising’s Groner
18 Jul 2022
Connect The Dots From The Center: DIRECTV’s Jamison On TV Efficiency
12 Jul 2022
Formats & Frequency: DIRECTV’s Van Houten Innovates To Make Ads Less Disruptive
29 Jun 2022
DIRECTV Drawn To Magnite To Make Traditional TV Programmatic
15 Jun 2022
Turf Protection, Not Lack Of Technology, Hinders Addressable TV: WPP’s Gotlieb
5 Apr 2019
Turner’s Rockwood: Better Cross-Screen Measurement Means Easier Transactions
13 Feb 2019
comScore Tracking TV Viewing Data in 35 Million Home with Charter/Spectrum Agreement
comScore Tracking TV Viewing Data in 35 Million Home with Charter/Spectrum Agreement
7 Aug 2017
AT&T AdWorks ‘Addressable Upfront’ Focuses On Television, Cross-Platform Targeting
AT&T AdWorks ‘Addressable Upfront’ Focuses On Television, Cross-Platform Targeting
30 Apr 2017
Turner’s Martin On Content, Distribution And The Potential Of An AT&T Matchup
Turner’s Martin On Content, Distribution And The Potential Of An AT&T Matchup
2 Mar 2017
AT&T’s Welch On INVIDI Deal: ‘Huge Opportunity’ For Cross-Screen Addressable Ads
AT&T’s Welch On INVIDI Deal: ‘Huge Opportunity’ For Cross-Screen Addressable Ads
1 Dec 2016
AT&T AdWorks More Than Doubles Addressable TV Clients Post DIRECTV Deal
AT&T AdWorks More Than Doubles Addressable TV Clients Post DIRECTV Deal
27 Oct 2016
AT&T’s Household, Device Identifiers Key To Cross-Screen Targeting: Mediavest | Spark’s Bokor
AT&T’s Household, Device Identifiers Key To Cross-Screen Targeting: Mediavest | Spark’s Bokor
27 Oct 2016
FreeWheel Co-Founder Diane Yu: Big Tech Platforms Need To Be Agile, Anticipate Customer Demands
FreeWheel Co-Founder Diane Yu: Big Tech Platforms Need To Be Agile, Anticipate Customer Demands
5 Oct 2016
2016 Election Cycle Attracts Digital Buyers To D2’s Addressable Households
2016 Election Cycle Attracts Digital Buyers To D2’s Addressable Households
5 Oct 2016
Addressable TV Advertising Powers “Considered Purchases,” AT&T AdWork’s Jason Brown
Addressable TV Advertising Powers “Considered Purchases,” AT&T AdWork’s Jason Brown
4 Nov 2015