Turner’s Rockwood: Better Cross-Screen Measurement Means Easier Transactions

Playlists & Series

Turner’s Rockwood: Better Cross-Screen Measurement Means Easier Transactions
19 Nov 2025
DirecTV’s Matt Van Houten: There’s No Stopping Pause Ads From Going Mainstream
19 Nov 2025
The Future of Programmatic Lies in Simplification and Collaboration: DIRECTV’s McGovern
19 Nov 2025
DIRECTV’s Groner: TV Needs Sophisticated Tech to Fix Frequency Problems
19 Nov 2025
Addressable TV Gets Light Viewers On The Rebound: DIRECTV Advertising’s Jason Brown
19 Nov 2025
DIRECTV Advertising’s Rosenfeld Sees Alt Currency’s Long Heritage, Live TV Remaining Strong
19 Nov 2025
The Misperceptions Of Addressable: DIRECTV Advertising’s Groner
19 Nov 2025
Formats & Frequency: DIRECTV’s Van Houten Innovates To Make Ads Less Disruptive
19 Nov 2025
Turf Protection, Not Lack Of Technology, Hinders Addressable TV: WPP’s Gotlieb
19 Nov 2025
comScore Tracking TV Viewing Data in 35 Million Home with Charter/Spectrum Agreement
comScore Tracking TV Viewing Data in 35 Million Home with Charter/Spectrum Agreement
19 Nov 2025
AT&T AdWorks ‘Addressable Upfront’ Focuses On Television, Cross-Platform Targeting
AT&T AdWorks ‘Addressable Upfront’ Focuses On Television, Cross-Platform Targeting
19 Nov 2025
AT&T’s Welch On INVIDI Deal: ‘Huge Opportunity’ For Cross-Screen Addressable Ads
AT&T’s Welch On INVIDI Deal: ‘Huge Opportunity’ For Cross-Screen Addressable Ads
19 Nov 2025
AT&T’s Household, Device Identifiers Key To Cross-Screen Targeting: Mediavest | Spark’s Bokor
AT&T’s Household, Device Identifiers Key To Cross-Screen Targeting: Mediavest | Spark’s Bokor
19 Nov 2025
AT&T AdWorks More Than Doubles Addressable TV Clients Post DIRECTV Deal
AT&T AdWorks More Than Doubles Addressable TV Clients Post DIRECTV Deal
19 Nov 2025
Addressable TV Advertising Powers “Considered Purchases,” AT&T AdWork’s Jason Brown
Addressable TV Advertising Powers “Considered Purchases,” AT&T AdWork’s Jason Brown
19 Nov 2025
It’s Not TV Or Digital, It’s Video: AT&T AdWorks’ Dunsche
It’s Not TV Or Digital, It’s Video: AT&T AdWorks’ Dunsche
19 Nov 2025
Connect The Dots From The Center: DIRECTV’s Jamison On TV Efficiency
12 Jul 2022
DIRECTV Drawn To Magnite To Make Traditional TV Programmatic
15 Jun 2022
Turner’s Martin On Content, Distribution And The Potential Of An AT&T Matchup
Turner’s Martin On Content, Distribution And The Potential Of An AT&T Matchup
2 Mar 2017
FreeWheel Co-Founder Diane Yu: Big Tech Platforms Need To Be Agile, Anticipate Customer Demands
FreeWheel Co-Founder Diane Yu: Big Tech Platforms Need To Be Agile, Anticipate Customer Demands
5 Oct 2016
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