DirecTV’s Matt Van Houten: There’s No Stopping Pause Ads From Going Mainstream

DirecTV’s Matt Van Houten: There’s No Stopping Pause Ads From Going Mainstream
14 Jul 2025
The Future of Programmatic Lies in Simplification and Collaboration: DIRECTV’s McGovern
8 May 2024
DIRECTV’s Groner: TV Needs Sophisticated Tech to Fix Frequency Problems
9 Jun 2023
Addressable TV Gets Light Viewers On The Rebound: DIRECTV Advertising’s Jason Brown
7 Dec 2022
DIRECTV Advertising’s Rosenfeld Sees Alt Currency’s Long Heritage, Live TV Remaining Strong
25 Jul 2022
The Misperceptions Of Addressable: DIRECTV Advertising’s Groner
18 Jul 2022
Connect The Dots From The Center: DIRECTV’s Jamison On TV Efficiency
12 Jul 2022
Formats & Frequency: DIRECTV’s Van Houten Innovates To Make Ads Less Disruptive
29 Jun 2022
DIRECTV Drawn To Magnite To Make Traditional TV Programmatic
15 Jun 2022
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