DirecTV’s Matt Van Houten: There’s No Stopping Pause Ads From Going Mainstream

Playlists & Series

DirecTV’s Matt Van Houten: There’s No Stopping Pause Ads From Going Mainstream
14 Jul 2025
Addressable TV Advertising Set for Takeoff as Buyers Seek Performance: Go Addressable’s New Chairman
18 Dec 2024
How DIRECTV Is Harnessing the Herd of Data in a Fragmented Marketplace
18 Aug 2024
DIRECTV, Zenith, LiveRamp Execs on Navigating the New Tides of Streaming Viewership
7 Aug 2024
TV’s Fragmentation Lets Brands Reach Audiences Better: DIRECTV Advertising’s Cordes
10 Jul 2024
Addressable Advertising: The Superpower Transforming Media Buying
20 Jul 2023
Addressable TV Promises The Full Funnel: DIRECTV Advertising’s Leifer
14 Apr 2022