BeetCast Episode 6: “OTT and Addressable Is Now Commanding 50% of Video Ad Investment,” Dentsu’s Doug Ray

Playlists & Series

Doug Ray and Joanna O'Connell
BeetCast Episode 6: “OTT and Addressable Is Now Commanding 50% of Video Ad Investment,” Dentsu’s Doug Ray
14 Dec 2020
Valuing Older, Higher-Income Households: Discovery’s Jon Steinlauf
25 Jun 2020
Streaming Apps Drive Sales Growth During Pandemic: Discovery’s Jon Steinlauf
24 Jun 2020
Solving TV’s ‘Massive Excess Frequency’ Problem: Dentsu Aegis’ Ray
30 Sep 2019
Dentsu’s Doug Ray and GroupM’s Lyle Schwartz Explore the Emerging TV Ad Landscape with Rob Norman at the Beet Retreat
27 Jun 2018
Combined Video Measurement A ‘Game-Changer’ For Dentsu Aegis
15 Jun 2018
Cannes Needs To Revisit Its Creative Core: Dentsu’s Ray
3 Jun 2018
Dentsu’s Ray On The Future Of TV Buying, Brands ‘Owning’ Customer ID’s
28 May 2018
Cannes Mastercard Session: Execs Address GDPR And ‘Privacy By Design’
Cannes Mastercard Session: Execs Address GDPR And ‘Privacy By Design’
25 Jul 2017
What Agency Tech Chiefs Have Learned From Climbing The Ranks
What Agency Tech Chiefs Have Learned From Climbing The Ranks
19 Jul 2017
IPG, GroupM &  Dentsu Agency Leads Explore Data Taxonomy And The Mobile Revolution
IPG, GroupM & Dentsu Agency Leads Explore Data Taxonomy And The Mobile Revolution
14 Jul 2017
Netflix’s Ad Model Could Be Content, GroupM’s Lesser
Netflix’s Ad Model Could Be Content, GroupM’s Lesser
12 Jul 2017
MasterCard Automated Advertising Panel Debates Future Of Ad Outcomes (full session)
MasterCard Automated Advertising Panel Debates Future Of Ad Outcomes (full session)
11 Jul 2017
Agency Tech Chiefs Want Clients To Back Outcomes Over Proxies
Agency Tech Chiefs Want Clients To Back Outcomes Over Proxies
6 Jul 2017
Clients Caught Between Two Worlds: Agency Panel Discusses
Clients Caught Between Two Worlds: Agency Panel Discusses
6 Jul 2017
Dentsu Aegis Network’s Doug Ray On Data Privacy And A Pivot To More PII
Dentsu Aegis Network’s Doug Ray On Data Privacy And A Pivot To More PII
26 Jun 2017
Carat CEO Doug Ray Looks to New TVs and Data at CES
Carat CEO Doug Ray Looks to New TVs and Data at CES
14 Dec 2016
Household Level Cross-Platform Attribution ‘Absolutely Critical’: Carat’s Ray
Household Level Cross-Platform Attribution ‘Absolutely Critical’: Carat’s Ray
12 Oct 2016
‘Crawl, Walk And Run’ To Meet Dynamic Ad Challenges: Carat, Eyeview, Flite
‘Crawl, Walk And Run’ To Meet Dynamic Ad Challenges: Carat, Eyeview, Flite
1 Mar 2016
Three New Buying Criteria For The Agency Of The Future: Carat’s Ray
Three New Buying Criteria For The Agency Of The Future: Carat’s Ray
19 Feb 2016