WPP Media’s Luis Martinez: Retail Media Reaches ‘Tipping Point’ Beyond Transactions to Brand Building

Playlists & Series

WPP Media’s Luis Martinez: Retail Media Reaches ‘Tipping Point’ Beyond Transactions to Brand Building
12 Jan 2026
WPP Media’s Silvia Sparry: Advertisers Need to Let Go of ‘Identity Obsession’
16 Dec 2025
VML’s Tyler Murray: Over Half of Media Incrementality Comes From Creative. But Everyone Ignores It
23 Jul 2025
KERV’s Jay Wolff: We’re Only in the Third Inning of Shoppable TV
22 Jul 2025
How Marketers Can Balance Brand Building and Commerce: Mindshare’s Ritu Trivedi
30 Mar 2025
CPG Brands Warming To Programmatic Ads: Xaxis’ Odhams
CPG Brands Warming To Programmatic Ads: Xaxis’ Odhams
14 Dec 2015
Mondelēz’s Bough Wants To Build Bigger, Better, Faster “Unicorns”
Mondelēz’s Bough Wants To Build Bigger, Better, Faster “Unicorns”
29 Jun 2015
Building a Brand Depends on eCommerce, Razorfish’s Denton
Building a Brand Depends on eCommerce, Razorfish’s Denton
26 May 2015
SourceKnowledge Charges Ads On Customer Acquisition
SourceKnowledge Charges Ads On Customer Acquisition
9 Apr 2015
Adobe Finds Tablets Racing Ahead For Retailers
Adobe Finds Tablets Racing Ahead For Retailers
18 Jun 2013
‘Joyus,’ Video-Centric Women’s Shopping Site Finds High Views-to-Sales Conversions
‘Joyus,’ Video-Centric Women’s Shopping Site Finds High Views-to-Sales Conversions
16 May 2013