The Tension Between Cost Efficiency, ‘Proper Business Rationale’: A+E’s Heftman

Playlists & Series

The Tension Between Cost Efficiency, ‘Proper Business Rationale’: A+E’s Heftman
19 Nov 2025
Outcomes Priced On ‘Cost Per Whatever’: A+E’s Heftman
19 Nov 2025
Adapting To Advanced TV: A+E, NBCU, LiveRamp Execs Discuss
19 Nov 2025
A+E Networks Seeks TV Attribution Next-Gen: Heftman
19 Nov 2025
Viewer Data Determines Real Ad Effectiveness: Ampersand’s Heftman
19 Nov 2025
Going Home: A+E’s Heftman On Viewer Targeting, Social Distancing
27 Jan 2021
Re-Thinking TV Ad Load: NBCU, A+E, TiVo & NCC Tell Forrester’s Joanna O’Connell
21 Jan 2019
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