Viewer Data Determines Real Ad Effectiveness: Ampersand’s Heftman

Viewer Data Determines Real Ad Effectiveness: Ampersand’s Heftman
31 Jan 2023
Going Home: A+E’s Heftman On Viewer Targeting, Social Distancing
27 Jan 2021
A+E Networks Seeks TV Attribution Next-Gen: Heftman
24 Mar 2020
Adapting To Advanced TV: A+E, NBCU, LiveRamp Execs Discuss
14 Nov 2019
Outcomes Priced On ‘Cost Per Whatever’: A+E’s Heftman
25 Sep 2019
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