Viewer Data Determines Real Ad Effectiveness: Ampersand’s Heftman

Playlists & Series

Viewer Data Determines Real Ad Effectiveness: Ampersand’s Heftman
31 Jan 2023
Going Home: A+E’s Heftman On Viewer Targeting, Social Distancing
27 Jan 2021
A+E Networks Seeks TV Attribution Next-Gen: Heftman
24 Mar 2020
Adapting To Advanced TV: A+E, NBCU, LiveRamp Execs Discuss
14 Nov 2019
Outcomes Priced On ‘Cost Per Whatever’: A+E’s Heftman
25 Sep 2019
Re-Thinking TV Ad Load: NBCU, A+E, TiVo & NCC Tell Forrester’s Joanna O’Connell
21 Jan 2019
The Tension Between Cost Efficiency, ‘Proper Business Rationale’: A+E’s Heftman
24 Dec 2018