Fox’s Marchese To TV Networks: ‘Be Prepared To Work In Chaos’

Playlists & Series

Fox’s Marchese To TV Networks: ‘Be Prepared To Work In Chaos’

19 Nov 2025

Turner’s Howard Shimmel On Audience Buying And The OpenAP Road Map

19 Nov 2025

Advanced TV Targeting Can Produce ‘Value Differential’ For Advertisers: GroupM’s Lyle Schwartz

19 Nov 2025

OpenAP Audience Buying Consortium ‘A Tipping Point’: comScore’s Cathy Hetzel

19 Nov 2025

Fox Networks Group Focus: Audience Target Optimization, Reducing Risk With Guarantees

19 Nov 2025

Fox’s Callahan: Next Year’s Opportunity Is Addressability

19 Nov 2025

NBCU In OpenAP Means More Scale, Standardization: Initiative’s Bosetti

19 Nov 2025

Progress Of OpenAP, NCC Media Helps Solve Fragmentation: MAGNA’s Anson

19 Nov 2025

In A Cross-Platform World, You Need A Host Of Partners: NBCU’s Colella

19 Nov 2025

Clean Rooms Move The Needle Without Moving Data: Fox’s Sherriff

19 Nov 2025

Matt Prohaska Tracks OpenAP Uptake, Impact Of GDPR In EU

19 Nov 2025

Fox, Univision Execs Explore Cross-Screen Complexity At Cannes Panel

19 Nov 2025

Regardless Of The Source, Unwatched Video Isn’t Viable: IRIS.TV’s Harrison

19 Nov 2025

With FCC Approval, ATSC 3.0 Is ‘Whole New World’ For Broadcasters, Pearl TV’s Schelle

19 Nov 2025

NBCU Brings Audience Optimization Tech In-House, Custom Develops Algorithms

19 Nov 2025

At 50% Of Domestic TV Impressions, OpenAP Expecting More Members: Viacom’s Halley

19 Nov 2025

Viacom’s Gordon Traces The Arc Of ‘Outcome Optimization’

19 Nov 2025

UM’s Hill On The Evolutionary Pressures Reshaping The Television Market

19 Nov 2025

true[X] Gives Engaged Viewers Fewer, Better Ads

19 Nov 2025

Belief In ‘Better Ads’ Is ‘Self-Delusional’: Fox’s Marchese

19 Nov 2025