Quigley Simpson’s Marsden: Ad Fraud Remains “a Huge Problem”

Playlists & Series

Quigley Simpson’s Marsden: Ad Fraud Remains “a Huge Problem”
30 Jun 2023
Cannella Media’s Medved: We’re in a Perfect Storm of Media Fragmentation
16 Jun 2023
Why Blockchain Tech “Can change media investment pretty dramatically”: Rivilla
11 May 2023
“Frequency is a Nightmare’ – Blockboard’s Timothy on How Blockchain Tech Can Fix CTV
4 May 2023
GroupM’s Gotlieb: “We Refuse to Accept the IAB’s Viewability Standard”
GroupM’s Gotlieb: “We Refuse to Accept the IAB’s Viewability Standard”
3 Jan 2016
Biggest Ad Challenge Is ‘Invalid Traffic’: comScore’s Trigg
Biggest Ad Challenge Is ‘Invalid Traffic’: comScore’s Trigg
8 Oct 2015
How Bots “Dress Up And Play Golf” To Defraud Advertisers: DoubleVerify CEO
How Bots “Dress Up And Play Golf” To Defraud Advertisers: DoubleVerify CEO
7 May 2015
Ad Fraud Is Not As Widespread As You Think: comScore CEO
Ad Fraud Is Not As Widespread As You Think: comScore CEO
13 Feb 2015
Half Of Biggest Publishers Have Viewability Problem: comScore’s Fulgoni
Half Of Biggest Publishers Have Viewability Problem: comScore’s Fulgoni
2 Feb 2015
Total Transparency Can Hinder Ads: Xaxis’ Moore
15 Sep 2014
Video Ad Fraud Could Be Eradicated This Year: BrightRoll CEO
Video Ad Fraud Could Be Eradicated This Year: BrightRoll CEO
19 Jun 2014
Advertising Arms Race: ‘2014 Is The Year Of Fraud’
Advertising Arms Race: ‘2014 Is The Year Of Fraud’
15 Jun 2014
Price Pressure on Video Ads Fuels Viewability and Fraud Problems, TubeMogul’s Wilson
Price Pressure on Video Ads Fuels Viewability and Fraud Problems, TubeMogul’s Wilson
13 Jun 2014
Platforms Should Shoulder Ad Fraud Burden: TubeMogul CEO
Platforms Should Shoulder Ad Fraud Burden: TubeMogul CEO
13 Jun 2014
Online Media Measurement: It’s Not Like Betamax Vs VHS
Online Media Measurement: It’s Not Like Betamax Vs VHS
12 Jun 2014
IAB’s Mane On Fraud: Keep Calm And Carry On
IAB’s Mane On Fraud: Keep Calm And Carry On
12 Jun 2014
Google Rallies Fight Against Bots In Ad Fraud ‘Arms Race’
Google Rallies Fight Against Bots In Ad Fraud ‘Arms Race’
12 Jun 2014
Measuring Ads By Sales Is Some Way Off: DigitasLBi’s Shlachter
Measuring Ads By Sales Is Some Way Off: DigitasLBi’s Shlachter
12 Jun 2014
Mobile Video Strong Despite Fraud Fears: Innovid’s Chalozin
Mobile Video Strong Despite Fraud Fears: Innovid’s Chalozin
12 Jun 2014
VivaKi’s Stump: ‘Fraud’ Fears Are Real But May Be Over-Stated
VivaKi’s Stump: ‘Fraud’ Fears Are Real But May Be Over-Stated
12 Jun 2014