Video Ad Fraud Is Not As Bad As You Think: comScore’s Chasin

Playlists & Series

Video Ad Fraud Is Not As Bad As You Think: comScore’s Chasin
19 Nov 2025
GroupM’s Gotlieb: “We Refuse to Accept the IAB’s Viewability Standard”
GroupM’s Gotlieb: “We Refuse to Accept the IAB’s Viewability Standard”
19 Nov 2025
Biggest Ad Challenge Is ‘Invalid Traffic’: comScore’s Trigg
Biggest Ad Challenge Is ‘Invalid Traffic’: comScore’s Trigg
19 Nov 2025
How Bots “Dress Up And Play Golf” To Defraud Advertisers: DoubleVerify CEO
How Bots “Dress Up And Play Golf” To Defraud Advertisers: DoubleVerify CEO
19 Nov 2025
Ad Fraud Is Not As Widespread As You Think: comScore CEO
Ad Fraud Is Not As Widespread As You Think: comScore CEO
19 Nov 2025
Half Of Biggest Publishers Have Viewability Problem: comScore’s Fulgoni
Half Of Biggest Publishers Have Viewability Problem: comScore’s Fulgoni
19 Nov 2025
Total Transparency Can Hinder Ads: Xaxis’ Moore
19 Nov 2025
Video Ad Fraud Could Be Eradicated This Year: BrightRoll CEO
Video Ad Fraud Could Be Eradicated This Year: BrightRoll CEO
19 Nov 2025
Advertising Arms Race: ‘2014 Is The Year Of Fraud’
Advertising Arms Race: ‘2014 Is The Year Of Fraud’
19 Nov 2025
Price Pressure on Video Ads Fuels Viewability and Fraud Problems, TubeMogul’s Wilson
Price Pressure on Video Ads Fuels Viewability and Fraud Problems, TubeMogul’s Wilson
19 Nov 2025
Platforms Should Shoulder Ad Fraud Burden: TubeMogul CEO
Platforms Should Shoulder Ad Fraud Burden: TubeMogul CEO
19 Nov 2025
Online Media Measurement: It’s Not Like Betamax Vs VHS
Online Media Measurement: It’s Not Like Betamax Vs VHS
19 Nov 2025
IAB’s Mane On Fraud: Keep Calm And Carry On
IAB’s Mane On Fraud: Keep Calm And Carry On
19 Nov 2025
Mobile Video Strong Despite Fraud Fears: Innovid’s Chalozin
Mobile Video Strong Despite Fraud Fears: Innovid’s Chalozin
19 Nov 2025
Measuring Ads By Sales Is Some Way Off: DigitasLBi’s Shlachter
Measuring Ads By Sales Is Some Way Off: DigitasLBi’s Shlachter
19 Nov 2025
Google Rallies Fight Against Bots In Ad Fraud ‘Arms Race’
Google Rallies Fight Against Bots In Ad Fraud ‘Arms Race’
19 Nov 2025
VivaKi’s Stump: ‘Fraud’ Fears Are Real But May Be Over-Stated
VivaKi’s Stump: ‘Fraud’ Fears Are Real But May Be Over-Stated
19 Nov 2025
Adap.tv CEO: We are “fighting ad fraud until it disappears”
Adap.tv CEO: We are “fighting ad fraud until it disappears”
19 Nov 2025
Quigley Simpson’s Marsden: Ad Fraud Remains “a Huge Problem”
30 Jun 2023
Cannella Media’s Medved: We’re in a Perfect Storm of Media Fragmentation
16 Jun 2023
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