Smart TV Is Pulling Ad Spend Back From Digital: Horizon’s Campanelli

Playlists & Series

Smart TV Is Pulling Ad Spend Back From Digital: Horizon’s Campanelli
15 Nov 2019
For Horizon, Attribution Is The Next Frontier
17 Sep 2019
Horizon’s Campanelli Wants Guaranteed Ad Results
12 Sep 2019
Horizon Media’s Capelan Wants More Premium From SSPs
26 Aug 2019
TEGNA’s Daigle Explains Data And Analytics Partnership With Alphonso
14 May 2019
Balancing Ad Investments, Frequency Across Linear & OTT: Horizon’s Samantha Rose
24 Apr 2019
Horizon’s McElhinney Explains The Need For Deterministic ID’s
19 Mar 2019
Addressable Will Be A ‘Critical Complement’ To Broad-Reach TV: Horizon’s Campanelli
9 Oct 2018
How Horizon Leverages Addressable TV For Entertainment Clients
23 Jul 2018
Having Built Horizon On Integration, Koenigsberg Wants Even More
1 Jul 2018
Horizon’s Koenigsberg Surveys The Battle For Talent & the Future Of Digital Giants
15 Apr 2018
Major Agencies Will Collectively Monitor Brand Safety with “Advertiser Protection Bureau”
10 Apr 2018
Horizon Media Tests ‘Advanced TV’ Ad Targeting: Campanelli
Horizon Media Tests ‘Advanced TV’ Ad Targeting: Campanelli
31 Mar 2015
Horizon CEO Koenigsberg on the Transformation of the Media Agency
Horizon CEO Koenigsberg on the Transformation of the Media Agency
25 Mar 2015
Horizon Media Plants Its Stake in Programmatic via Partnerships
2 Oct 2014
Cross-Platform Usage Additive for Brands, Says Horizon’s Marson
Cross-Platform Usage Additive for Brands, Says Horizon’s Marson
18 Aug 2013
Horizon’s Digital Chief More Likely To Buy Programmatic Ads
Horizon’s Digital Chief More Likely To Buy Programmatic Ads
13 Aug 2013