Beyond CPG: datafuelX’s Shimmel Sees Purchase Data Spread In Media

Playlists & Series

Beyond CPG: datafuelX’s Shimmel Sees Purchase Data Spread In Media
25 Apr 2023
Next TV Upfront Will Bring More Measurement Choices: DatafuelX’s Howard Shimmel
20 Dec 2022
A Currency For Every Category: Samba TV’s Navin
20 Dec 2021
Voices from the #BeetRetreat: Ashwin Navin, Howard Shimmel, Mike Fisher, Field Garthwaite, Tracey Scheppach and Kelly Abcarian
19 Dec 2021
Publishers Must Collaborate For Planning Scale: Janus’ Shimmel
28 Oct 2019
The Misconceptions Of Addressable’s Youth: MODI Media’s Cestaro
6 Sep 2019
Overcoming Local TV Inefficiencies: WideOrbit’s Zinsmeister
28 Aug 2019
What’s Holding Back National Addressable? Nielsen, Cadent & Amobee Discuss
27 Aug 2019
As Viewers Turn Off, TV Targeting Can Boost Ad Sales: Janus’ Shimmel
5 Aug 2019
Xandr’s Ad Graph Will Scale Up To 5G
17 Mar 2019
Consumer Data, Privacy Initiatives As Dissected By Inscape, iSpot.tv, Nielsen Catalina
18 Jan 2019
Addressable TV’s Growing Pains: Cadent, Dentsu, LiveRamp, Essence, Omnicom Discuss
15 Jan 2019
Disney Strives To Unify Diverse Data Sets: SVP Nelson
14 Jan 2019
Viewers Ready To Give More Data, At A Price: Janus’ Shimmel Tells Prohaska
9 Jan 2019
Research Veteran Shimmel On The Difficulty Of Amassing Reach
9 Dec 2018
Turner’s Howard Shimmel On Audience Buying And The OpenAP Road Map
Turner’s Howard Shimmel On Audience Buying And The OpenAP Road Map
26 Oct 2017
OpenAP Audience Buying Consortium Using Accenture For Back-End Posting: Turner’s Shimmel
OpenAP Audience Buying Consortium Using Accenture For Back-End Posting: Turner’s Shimmel
7 Apr 2017
Netflix Boom Give Advertisers An Audience Blindspot: Turner’s Shimmel
Netflix Boom Give Advertisers An Audience Blindspot: Turner’s Shimmel
23 Feb 2017