Comcast’s James Rooke: Premium Video’s Top Priority is Proving Outcomes

Comcast’s James Rooke: Premium Video’s Top Priority is Proving Outcomes
14 Apr 2026
An AI Tailwind: Comcast Advertising’s Rooke Wants to Give TV a Level Playing Field With Tech
21 Dec 2025
Comcast Advertising Aims to Make TV Ad Buying as Simple as Social
10 Jan 2025
TV Needs Big Tech’s ‘Simplification Playbook’: Comcast’s Rooke
18 Dec 2024
Excellence Can Level TV’s Playing Field With Tech Firms: Comcast Advertising’s Rooke
19 Dec 2023
Comcast’s Rooke Sees FreeWheel Emerge As ‘Unifying Point’ For TV Ad Demand
7 Dec 2023
CIMM Summit Will Showcase Key Issues for TV Advertising Market: CIMM’s Jon Watts
3 Oct 2023
Streaming Video, Linear TV Complement Each Other for Best Reach: Comcast’s James Rooke
26 Sep 2022
Media Interoperability Will Unlock More Revenue Growth: Comcast Advertising’s James Rooke
3 Aug 2022
Comcast, Dentsu, Disney, Effectv, Fox, Horizon, NBC, Mindshare, Nielsen, Omnicom, VAB & WarnerMedia Execs: Return of Live Sports Means New Opportunities for Marketers
19 Apr 2021
‘No Going Back’ to Content-First Targeting in Sports: Effectv’s James Rooke
24 Jan 2021
Let’s Move from GRP’s: Impression-Based Metrics Are Key for Video’s Growth: Effectv’s James Rooke
5 Aug 2020
“We are an Audience Delivery Company,” Effectv’s James Rooke
3 Aug 2020
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