Streaming TV Advertising Repeats Cable’s Problems: Simulmedia’s Jonathan Steuer

Playlists & Series

Streaming TV Advertising Repeats Cable’s Problems: Simulmedia’s Jonathan Steuer
22 Mar 2025
Steuer’s Plea: ‘Collaborative Counting’ To Underpin TV
21 Mar 2023
Buyer Beware: Veracity Of Audience Data Segments Needs Fixing, Steuer Says
27 Oct 2021
TV Data Initiative Aims To Solve Data Ad Targeting ‘Mess’
7 Apr 2021
Omnicom’s Steuer: The Industry Needs Standardization of Measurement
2 Mar 2020
Omnicom’s Steuer: A More Efficient Ecosystem Needs Collaboration
14 Feb 2020
Finding The Umbrella For Advanced TV: Omnicom’s Steuer & Nielsen’s Abcarian
8 Jul 2019
Omnicom’s Steuer Wants More ‘Democratized’ Set-Top, ACR Data
17 Mar 2019
In OTT, What Is ROI? The Whole Value Chain Debates
20 Jan 2019
Addressable TV’s Growing Pains: Cadent, Dentsu, LiveRamp, Essence, Omnicom Discuss
15 Jan 2019
Addressable TV’s Ironic Measurement Problem: Omnicom’s Steuer
21 Dec 2018
Targeting & Reach Are Chocolate & Peanut Butter: Omnicom’s Steuer
10 Jun 2018
Blockchain Tokens May Solve Ad-Tech Challenges? Omnicom’s Steuer Thinks So
12 Apr 2018
Audience Delivery Across Platforms Will A Big Focus Of Upfront: Omnicom Media Group’s Jonathan Steuer
4 Mar 2018
Frustrated Advertisers Seek “Canadian” Approach To Delayed Total Measurement: Omnicom’s Steuer
Frustrated Advertisers Seek “Canadian” Approach To Delayed Total Measurement: Omnicom’s Steuer
1 Mar 2017
CES Sessions: 605, NBCUniversal, Omnicom And Turner Discuss Dynamic Creative Optimization
CES Sessions: 605, NBCUniversal, Omnicom And Turner Discuss Dynamic Creative Optimization
26 Jan 2017
Omnicom’s Steuer Hoping To Avoid ‘Hodge-Podge’ Of TV Audience-Buying Methods
Omnicom’s Steuer Hoping To Avoid ‘Hodge-Podge’ Of TV Audience-Buying Methods
26 Jan 2017
CES Sessions: Parsing Ad Load Limits With 605, NBCUniversal, Omnicom And Turner
CES Sessions: Parsing Ad Load Limits With 605, NBCUniversal, Omnicom And Turner
18 Jan 2017
CES Sessions: 605’s CEO Dolan Builds On Cable Industry Roots In Addressable Linear TV
CES Sessions: 605’s CEO Dolan Builds On Cable Industry Roots In Addressable Linear TV
16 Jan 2017
Supply Side Plumbing Hindering Race To More Targeted Ads: Omnicom’s Steuer
Supply Side Plumbing Hindering Race To More Targeted Ads: Omnicom’s Steuer
7 Dec 2016