From Lean-Back to Lean-In: LG Ad Solutions Sees TV as a Direct Action Channel

Playlists & Series

From Lean-Back to Lean-In: LG Ad Solutions Sees TV as a Direct Action Channel
17 Oct 2025
3A’s of Television Advertising Are Attention, Addressability and Automation: Paramount’s Julian Zilberbrand
27 Feb 2023
CTV’s Advertising Power Is Emerging for Targeting: Paramount’s Julian Zilberbrand
14 Feb 2023
Partnerships Make All TV’s Boats Rise: Paramount’s Zilberbrand
9 May 2022
Addressable TV Needs More Investment in Measurement, Ad Creative: Paramount’s Julian Zilberbrand
13 Apr 2022
Many Roads To Buy: Viacom’s Zilberbrand On Marketplaces & More
12 Mar 2020
Addressable TV Is Going National: Beet Retreat Panel
10 Mar 2020
SVOD Will Make Ads More Valuable: ViacomCBS’ Zilberbrand
10 Feb 2020
Don’t Forget To Feed The Funnel – How ‘Deterministic’ TV Can Build Brands, Too
2 Dec 2019
Data Organization Key To Unleashing Advanced TV Ad Sales: Viacom’s Zilberbrand
21 Nov 2019
Viacom’s Zilberbrand: Data Has Boosted Our TV Ratings
Viacom’s Zilberbrand: Data Has Boosted Our TV Ratings
4 Oct 2017
Programmers Are Making TV Ads Audience-Based:  explains Disney/ABC, NBC, Turner, Viacom & 605 at Beet Retreat
Programmers Are Making TV Ads Audience-Based: explains Disney/ABC, NBC, Turner, Viacom & 605 at Beet Retreat
17 Apr 2017
Viacom’s Zilberbrand On The Nuances Of ‘Programmatic’ Broadcast Television
Viacom’s Zilberbrand On The Nuances Of ‘Programmatic’ Broadcast Television
27 Oct 2016
Viacom Aims to Pioneer Delivery & Attribution of Addressable TV Ads
Viacom Aims to Pioneer Delivery & Attribution of Addressable TV Ads
17 Dec 2015
Zenith’s Zilberbrand Tapped by Viacom to for New Advanced TV Role
Zenith’s Zilberbrand Tapped by Viacom to for New Advanced TV Role
2 Oct 2015
ZenithOptimedia Seeks Cross-Media Data Insight
ZenithOptimedia Seeks Cross-Media Data Insight
17 Jun 2015
Zenith’s Zilberbrand on the NewFronts:  Smart Content and Programmatic Opportunities
Zenith’s Zilberbrand on the NewFronts: Smart Content and Programmatic Opportunities
13 May 2015
Video Advertising: Not Ready for OTT or Game Consoles, Zenith’s Zilberbrand
Video Advertising: Not Ready for OTT or Game Consoles, Zenith’s Zilberbrand
6 Nov 2014