From Lean-Back to Lean-In: LG Ad Solutions Sees TV as a Direct Action Channel

From Lean-Back to Lean-In: LG Ad Solutions Sees TV as a Direct Action Channel
17 Oct 2025
3A’s of Television Advertising Are Attention, Addressability and Automation: Paramount’s Julian Zilberbrand
27 Feb 2023
CTV’s Advertising Power Is Emerging for Targeting: Paramount’s Julian Zilberbrand
14 Feb 2023
Partnerships Make All TV’s Boats Rise: Paramount’s Zilberbrand
9 May 2022
Addressable TV Needs More Investment in Measurement, Ad Creative: Paramount’s Julian Zilberbrand
13 Apr 2022
Many Roads To Buy: Viacom’s Zilberbrand On Marketplaces & More
12 Mar 2020
Addressable TV Is Going National: Beet Retreat Panel
10 Mar 2020
SVOD Will Make Ads More Valuable: ViacomCBS’ Zilberbrand
10 Feb 2020
Don’t Forget To Feed The Funnel – How ‘Deterministic’ TV Can Build Brands, Too
2 Dec 2019
Data Organization Key To Unleashing Advanced TV Ad Sales: Viacom’s Zilberbrand
21 Nov 2019
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