CIMM Summit Will Showcase Key Issues for TV Advertising Market: CIMM’s Jon Watts

Playlists & Series

CIMM Summit Will Showcase Key Issues for TV Advertising Market: CIMM’s Jon Watts
3 Oct 2023
JIC Seeks to Lower Barriers Among Media Walled Gardens: NBCUniversal’s Kelly Abcarian
17 May 2023
TV Metrics Have Improved and Are Getting Better: NBCU’s Kelly Abcarian
11 Jul 2022
TV Metrics Have Reached Cross-Platform Turning Point: NBCU’s Kelly Abcarian
26 May 2022
‘Cross-Platform Measurement Is Ready’: NBCUniversal’s Kelly Abcarian
22 Dec 2021
Voices from the #BeetRetreat: Ashwin Navin, Howard Shimmel, Mike Fisher, Field Garthwaite, Tracey Scheppach and Kelly Abcarian
19 Dec 2021
Defy Measurement Inertia: NBCU’s Abcarian Moves Beyond ‘Crappy Counting’
22 Nov 2021
TV Measurement Must Be More ‘Value-Based’: NBCUniversal’s Kelly Abcarian
26 Oct 2021
Partnerships, Automation Underpin Future of Advanced TV: Execs from Comcast Technology Solutions, , GroupM, NBCUniversal, AMC, Publicis, OMD
22 Aug 2021
Audience Measurement Should Bolster Value of TV Content: NBCUniversal’s Kelly Abcarian
7 Jun 2021
Univision Joins Nielsen’s Addressable TV Beta
7 May 2020
Addressable TV Is Going National: Beet Retreat Panel
10 Mar 2020
Nielsen’s Addressable TV Beta Focusing On ‘Mechanics’
25 Feb 2020
Seven Networks Beta-Test Nielsen’s Addressability: Abcarian
8 Jan 2020
What’s Holding Back National Addressable? Nielsen, Cadent & Amobee Discuss
27 Aug 2019
TV Programmers ‘Leaning In’ To Data-Driven TV: Nielsen’s Abcarian
13 Aug 2019
Finding The Umbrella For Advanced TV: Omnicom’s Steuer & Nielsen’s Abcarian
8 Jul 2019
Nielsen Prepping Platform For Addressable TV, Ad Decisioning
4 Jun 2019
Commonality Of TV Audience Segments Will Ease Buying Friction: Nielsen’s Abcarian
17 Oct 2018
Five Years Out: How Data Will Change TV Ad Buying according to Nielsen, Cross MediaWorks, Turner & Sinclair
Five Years Out: How Data Will Change TV Ad Buying according to Nielsen, Cross MediaWorks, Turner & Sinclair
15 Dec 2017