Ad Buyers Say CTV Programmatic Is Not Broken, But It Needs a Shorter Path

Playlists & Series

Ad Buyers Say CTV Programmatic Is Not Broken, But It Needs a Shorter Path
24 Aug 2025
Campaign Outcomes Supersede Other Media Metrics: OMD’s Kelly Metz
15 Jan 2025
Live Sports Offer Key Cultural Moments for Brands: OMD’s Kelly Metz
24 Nov 2024
CTV Advertising Needs Better Pricing for Brands: OMD’s Kelly Metz
7 Feb 2024
Ad Demand Is Soft While Streaming Inventory Grows: OMD’s Kelly Metz
4 Dec 2023
Buyer’s Market for TV Ads Comes With Shift to Streaming: Omnicom’s Kelly Metz
3 Aug 2023
Content Ratings Must Be Key Part of Media Measurement: Omnicom’s Kelly Metz
19 Jul 2022
Voices from the #BeetRetreat: David Levy, Dave Clark, Kelly Metz, Denise Colella, Zach Rodgers and Jon Watts
27 Dec 2021
‘We’re Not Planning Linear-First’ for Next Upfront: Omnicom Media Group’s Kelly Metz
7 Dec 2021
Nine Things We Learned From Our CTV Data Series presented by Sabio
28 Sep 2021
Mobile, TV Data Provide Holistic Audience Insights: Omnicom Media Group’s Kelly Metz
27 May 2021
During Turmoil, Out-Spend Your Rivals: VideoAmp’s Metz
13 Jul 2020