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Topics
Addressable TV
Advertising
Agencies
Agentic AI
AI in Advertising
AI in Media
Brand Safety
Contextual Advertising
Creator Economy
Cross-Platform Strategy
CTV
Currency
Data and Identity
Digital Video
DSP – Demand side platforms
FAST
Gaming
Live Streaming
Measurement
Media
Performance TV
Privacy & Identity
Programmatic
Retail and Commerce Media
Shoppable TV
Social Media
SPO – Supply Path Optimization
SSP – Supply side platforms
Tech
Events
Events Overview
Event Calendar
Photo Gallery/Videos
Testimonials
About
About Beet.TV
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kris magel
The Future Of Measurement Is Multi-Layered: Samba TV’s Magel
Playlists & Series
The Future Of Measurement Is Multi-Layered: Samba TV’s Magel
19 Nov 2025
Brands Are Ready to Test New Measurement for Upfronts: Dentsu’s Cara Lewis Chats With Samba TV’s Kris Magel
19 Nov 2025
Agencies Should Join In To Redefine Measurement: Samba TV’s Magel
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For Upfronts, Streaming Strategies Converge on Multi-Screen, Curation
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Ad Buyers Say CTV Programmatic Is Not Broken, But It Needs a Shorter Path
19 Nov 2025
CTV Unlocks More Detailed Audience Insights: Samba TV’s Kris Magel
25 Aug 2021
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