Ad Buyers Say CTV Programmatic Is Not Broken, But It Needs a Shorter Path

Playlists & Series

Ad Buyers Say CTV Programmatic Is Not Broken, But It Needs a Shorter Path
24 Aug 2025
For Upfronts, Streaming Strategies Converge on Multi-Screen, Curation
18 Mar 2025
Agencies Should Join In To Redefine Measurement: Samba TV’s Magel
27 Mar 2023
Brands Are Ready to Test New Measurement for Upfronts: Dentsu’s Cara Lewis Chats With Samba TV’s Kris Magel
8 Mar 2022
The Future Of Measurement Is Multi-Layered: Samba TV’s Magel
13 Dec 2021
CTV Unlocks More Detailed Audience Insights: Samba TV’s Kris Magel
25 Aug 2021