Lou Paskalis: Data Budgets will Grow Faster Than Ad Spending as Recession Fears Loom

Playlists & Series

Lou Paskalis: Data Budgets will Grow Faster Than Ad Spending as Recession Fears Loom
28 Aug 2025
Leaders from PMG, Simulmedia, Mobian and Attain Debate Advertising’s Next Frontier: Meaningful Outcomes, Not Messy Metrics
26 Aug 2025
Marketers Are ‘Being Chased by the Bear’ of AI as Tech Transforms Advertising: PMG’s Sam Bloom
19 Aug 2025
AI, Personalization and News Are Redefining Marketing, but Fear Still Holds Brands Back: Lou Paskalis
18 Jul 2025
The Convergence of Convergences: Paskalis Previews Beet Retreat San Juan’s Hot Topics
12 Feb 2025
How To Solve Programmatic Ads’ $20 Billion Transparency Problem
6 Nov 2023
Musk Is ‘Undermining Everything’ X CEO Linda Yaccarino Does: Veteran Marketer Lou Paskalis
11 Oct 2023
Advertisers Have Moral & Business Reasons To Support News, Paskalis Says
29 Jun 2023
The #BeetCast Season Finale: It’s Time for Facebook to Be Responsible, Lou Paskalis
9 Aug 2021
TV News Is Under-Valued, The Solution Is Fewer Ads: BoA’s Paskalis
8 Jan 2020
Brands Need More Creative Assets: BofA’s Paskalis
5 Jan 2020
Making Marketing More Relevant, Cleaning Up Digital Hygiene: Bank Of America’s Lou Paskalis
Making Marketing More Relevant, Cleaning Up Digital Hygiene: Bank Of America’s Lou Paskalis
7 Feb 2018
Bank Of America Moves Away From “Walled Gardens”: Paskalis
Bank Of America Moves Away From “Walled Gardens”: Paskalis
6 Oct 2017
Bank Of America’s Paskalis on Twitter-Bloomberg Combo: “Reeses Peanut Butter Cup Moment for the Media Industry”
Bank Of America’s Paskalis on Twitter-Bloomberg Combo: “Reeses Peanut Butter Cup Moment for the Media Industry”
2 May 2017
BoA’s Paskalis Has Three Key Questions For Mobile Ads
BoA’s Paskalis Has Three Key Questions For Mobile Ads
13 Mar 2017
Addressable Advertising Orchestrates Cross-Channel Experiences: BOA’s Paskalis
Addressable Advertising Orchestrates Cross-Channel Experiences: BOA’s Paskalis
11 Oct 2016
BoA Wants Facebook Transparency After Video Metrics Revelations
BoA Wants Facebook Transparency After Video Metrics Revelations
30 Sep 2016
Creatives Left Behind On Addressable Sequencing, Industry Panel Says
Creatives Left Behind On Addressable Sequencing, Industry Panel Says
7 Dec 2015
Content Trumps Frequency For Marketers: Bank of America’s Paskalis
Content Trumps Frequency For Marketers: Bank of America’s Paskalis
7 Dec 2015
More Safeguards Needed For Dynamic Ad Creative: Bank of America’s Paskalis
More Safeguards Needed For Dynamic Ad Creative: Bank of America’s Paskalis
24 Nov 2015