TV Ads Could Soon Be Sold Programmatically, Magna’s Todd Gordon

Playlists & Series

TV Ads Could Soon Be Sold Programmatically, Magna’s Todd Gordon
TV Ads Could Soon Be Sold Programmatically, Magna’s Todd Gordon
19 Nov 2025
As Programmatic CTV Matures, Marketers Must Embrace Cross-Functional Learning: MAGNA’s Fitzpatrick
19 Nov 2025
Ad Buyers Need Help On OTT Ads: Beet Retreat Panel
19 Nov 2025
MAGNA Global’s Anson: ‘We Have to Come to a Common Currency’ for TV Measurement
19 Nov 2025
Magna’s Anson Wants AVOD Wave With ‘Light’ Ad Load
19 Nov 2025
Next-Level Supply Optimization: Magna Global’s Fitzpatrick
19 Nov 2025
Advanced OTT Targeting, Inventory Aggregation Drive Magna’s Roku Partnership
Advanced OTT Targeting, Inventory Aggregation Drive Magna’s Roku Partnership
19 Nov 2025
Upfronts Won’t Die In TV Renaissance: Magna Global’s Bayer
Upfronts Won’t Die In TV Renaissance: Magna Global’s Bayer
19 Nov 2025
Small TV Networks Allow Programmatic Buying By Magna Global Advertisers
Small TV Networks Allow Programmatic Buying By Magna Global Advertisers
19 Nov 2025
Ad Buyers Can Target Cox Viewers In 2015 With AudienceXpress
Ad Buyers Can Target Cox Viewers In 2015 With AudienceXpress
19 Nov 2025
Online Video Poised to Lure Cable Ad Dollars, Magna’s Todd Gordon
Online Video Poised to Lure Cable Ad Dollars, Magna’s Todd Gordon
19 Nov 2025
Ad Buyers Want Linear TV Sales To Go Programatic, Experts
Ad Buyers Want Linear TV Sales To Go Programatic, Experts
19 Nov 2025
Programmatic Media Buying at Magna Global Rising Fast
Programmatic Media Buying at Magna Global Rising Fast
19 Nov 2025
Brand Measurement is Key Focus of Programmatic Efforts at IPG’s Magna Unit
19 Nov 2025
Digital Video Ad Prices Dropping, MagnaGlobal Exec Says
Digital Video Ad Prices Dropping, MagnaGlobal Exec Says
19 Nov 2025
Magna Global Sees 40% Rise in Programmatic Video
Magna Global Sees 40% Rise in Programmatic Video
19 Nov 2025
Magna Global: Publishers Starting To See The Real Programmatic
Magna Global: Publishers Starting To See The Real Programmatic
19 Nov 2025
‘Programmatic Is Not Just For Performance’: Magna Global’s Brunick
‘Programmatic Is Not Just For Performance’: Magna Global’s Brunick
19 Nov 2025
Hiring Challenges Abound with Automated Buying, Magna Global’s Argyilan
Hiring Challenges Abound with Automated Buying, Magna Global’s Argyilan
19 Nov 2025
IPG’s Magna Global Joins AOL “ONE” as Charter Partner, Kristi Argyilan explains
IPG’s Magna Global Joins AOL “ONE” as Charter Partner, Kristi Argyilan explains
19 Nov 2025
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