As Programmatic CTV Matures, Marketers Must Embrace Cross-Functional Learning: MAGNA’s Fitzpatrick

Playlists & Series

As Programmatic CTV Matures, Marketers Must Embrace Cross-Functional Learning: MAGNA’s Fitzpatrick
28 Mar 2024
Addressable TV Gets Real In 2021: Magna Global’s Anson
8 Dec 2020
Ad Buyers Need Help On OTT Ads: Beet Retreat Panel
10 Mar 2020
MAGNA Global’s Anson: ‘We Have to Come to a Common Currency’ for TV Measurement
10 Feb 2020
Magna’s Anson Wants AVOD Wave With ‘Light’ Ad Load
24 Sep 2019
Next-Level Supply Optimization: Magna Global’s Fitzpatrick
8 Sep 2019
Magna Global Will Bypass Some Ad Exchanges: Paolozzi
25 Aug 2019
Magna’s Cohen On A Changing Cannes Festival, Creative Versioning
3 Jun 2018
Advanced OTT Targeting, Inventory Aggregation Drive Magna’s Roku Partnership
Advanced OTT Targeting, Inventory Aggregation Drive Magna’s Roku Partnership
29 Jan 2017
Upfronts Won’t Die In TV Renaissance: Magna Global’s Bayer
Upfronts Won’t Die In TV Renaissance: Magna Global’s Bayer
25 Nov 2015
Small TV Networks Allow Programmatic Buying By Magna Global Advertisers
Small TV Networks Allow Programmatic Buying By Magna Global Advertisers
25 Feb 2015
Ad Buyers Can Target Cox Viewers In 2015 With AudienceXpress
Ad Buyers Can Target Cox Viewers In 2015 With AudienceXpress
12 Dec 2014
Programmatic Buying to Grow  52%, Magna’s Rayapareddi explains
Programmatic Buying to Grow 52%, Magna’s Rayapareddi explains
8 Oct 2014
Agencies Benefit from Building Data Management Platform
Agencies Benefit from Building Data Management Platform
8 Oct 2014
Magna Global Aims for Programmatic TV Expansion
Magna Global Aims for Programmatic TV Expansion
7 Oct 2014
VOD Ad Prices Frustrate Some UK Buyers: Magna Global’s Oliver
VOD Ad Prices Frustrate Some UK Buyers: Magna Global’s Oliver
5 Oct 2014
Online Video Poised to Lure Cable Ad Dollars, Magna’s Todd Gordon
Online Video Poised to Lure Cable Ad Dollars, Magna’s Todd Gordon
5 May 2014
Ad Buyers Want Linear TV Sales To Go Programatic, Experts
Ad Buyers Want Linear TV Sales To Go Programatic, Experts
15 Apr 2014
‘Programmatic Is Not Just For Performance’: Magna Global’s Brunick
‘Programmatic Is Not Just For Performance’: Magna Global’s Brunick
14 Apr 2014
Custom Ads Drive Impact, Data Boosts ROI, Magna Pres Argyilan
Custom Ads Drive Impact, Data Boosts ROI, Magna Pres Argyilan
3 Apr 2014