‘Creative Commerce’ Succeeds by Merging Culture, Data and Shopping: Experts from The Trade Desk, WPP, PayPal

Playlists & Series

‘Creative Commerce’ Succeeds by Merging Culture, Data and Shopping: Experts from The Trade Desk, WPP, PayPal
24 Aug 2025
PayPal Brings Its ‘Transaction Graph’ to the Beach at Cannes
9 Jul 2025
PayPal’s Mark Grether Unveils Ambitious Offsite Ads Strategy, Touting ‘Transaction Graph’ as Future
30 Apr 2025
Uber Advertising Embraces First-Party Data, Diverse App Portfolio
29 Jan 2024
Uber’s New Formats Light Up Ad Screens, From Back Seat To Entrée
20 Feb 2023
Uber Plans to Expand Ad Platform with In-Car Video Tablets: Uber’s Mark Grether
9 Jan 2023
On Rocket Fuel Anniversary, Sizmek’s Grether ‘Puts AI On Steroids’
17 Sep 2018
Powered By AI Insights, Sizmek Offering Will Unite Advanced-TV Inventory
12 Sep 2018
GDPR Means Worry, Pain, Renaissance & Opportunity: Sizmek’s Grether
GDPR Means Worry, Pain, Renaissance & Opportunity: Sizmek’s Grether
8 Feb 2018
Advertisers Want Total Transparency: Sizmek CEO Grether
Advertisers Want Total Transparency: Sizmek CEO Grether
26 Jan 2018
Xaxis’ Grether Expects Programmatic TV Early In 2016
Xaxis’ Grether Expects Programmatic TV Early In 2016
10 Aug 2015
Xaxis’ Turbine Differentiated By Data: Grether
Xaxis’ Turbine Differentiated By Data: Grether
17 Sep 2014
Xaxis’ Grether: Programmatic Video Stragegy Differs Between U.S. and Europe
Xaxis’ Grether: Programmatic Video Stragegy Differs Between U.S. and Europe
24 Sep 2013