Cross-Screen Metrics Are Evolving With Ad Targeting: Roku’s Louqman Parampath & GroupM’s Matt Sweeney

Cross-Screen Metrics Are Evolving With Ad Targeting: Roku’s Louqman Parampath & GroupM’s Matt Sweeney
5 Aug 2021
Ad Attribution Is Gateway to Cross-Screen Measurement: Unilever’s Jennifer Gardner & GroupM’s Matt Sweeney
21 Jul 2021
Unified Audience Measurement Starts With Identity: Nielsen’s Karthik Rao & GroupM’s Matt Sweeney
8 Jul 2021
What GroupM Wants From Connected TV: Sweeney
2 Nov 2020
“Hurry Up!” Group M’s Matt Sweeney Urges Broadcasters to Migrate to CTV
16 Jan 2020
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