AI Is Reshaping Media Strategy, but Talent Must Stay Center Stage: IPG Mediabrands’ Maureen Bosetti

Playlists & Series

AI Is Reshaping Media Strategy, but Talent Must Stay Center Stage: IPG Mediabrands’ Maureen Bosetti
28 Jul 2025
Mediabrands’ Bosetti: Holistic Measurement Essential for Converged TV Success
6 Feb 2025
Ad Market Is Soft While Brands Want Flexibility: Initiative’s Maureen Bosetti
11 Jan 2024
Marketers Have Warmed Up to Alternative Ad Currencies: Initiative’s Maureen Bosetti
12 Jul 2023
NBCU In OpenAP Means More Scale, Standardization: Initiative’s Bosetti
22 Apr 2018
The Pros And Cons Of Upfront TV Ad Sales: Initiative’s Bosetti
The Pros And Cons Of Upfront TV Ad Sales: Initiative’s Bosetti
25 Apr 2017