Icon International’s Reid Steinberg: Principal-Based Buying Shifts Media From ‘Expense Item’ To ‘Profit Maker’

Playlists & Series

Icon International’s Reid Steinberg: Principal-Based Buying Shifts Media From ‘Expense Item’ To ‘Profit Maker’
20 Jan 2026
OpenX’s Rebecca Bonell: AI Use Must Go Beyond Finding ‘Cheap CPMs’
2 Nov 2025