IPG Mediabrands’ Holly Yonosko: Brands Must Abandon Vanity Metrics

Playlists & Series

IPG Mediabrands’ Holly Yonosko: Brands Must Abandon Vanity Metrics
14 Sep 2025
Perion’s Tal Jacobson: CMOs Still Can’t Show CFOs What Their Media Dollars Actually Do
14 Jul 2025
Teads’ Neala Brown: The Real Reason Attention Metrics Matter So Much at the NewFronts and Upfronts Talks
15 May 2025
LG Ads Marlow: The TV OS is the New TV Homepage
7 Jul 2023
Nielsen Product President Hasker: We are Moving “Well Beyond the GRP”
Nielsen Product President Hasker: We are Moving “Well Beyond the GRP”
23 Jun 2014
Nielsen’s Bradford: TV & Online Measurement Are Coming Together
Nielsen’s Bradford: TV & Online Measurement Are Coming Together
3 Dec 2013
Nielsen’s Bradford: TV Buyers Now Borrowing From Online Metrics Playbook
Nielsen’s Bradford: TV Buyers Now Borrowing From Online Metrics Playbook
18 Nov 2013
France’s Alenty: A Future With Multiple Video View Metrics
France’s Alenty: A Future With Multiple Video View Metrics
1 Oct 2013