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Home
Topics
Addressable TV
Advertising
Agencies
Agentic AI
AI in Advertising
AI in Media
Brand Safety
Contextual Advertising
Creator Economy
Cross-Platform Strategy
CTV
Currency
Data and Identity
Digital Video
DSP – Demand side platforms
FAST
Gaming
Live Streaming
Measurement
Media
Performance TV
Privacy & Identity
Programmatic
Retail and Commerce Media
Shoppable TV
Social Media
SPO – Supply Path Optimization
SSP – Supply side platforms
Tech
Events
Events Overview
Event Calendar
Photo Gallery/Videos
Testimonials
About
About Beet.TV
Our Team
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Mike Follett
Measuring Attention to Ads Has Greater Meaning with Outcomes: Lumen’s Michael Follett
Playlists & Series
Measuring Attention to Ads Has Greater Meaning with Outcomes: Lumen’s Michael Follett
8 Aug 2023
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