Ad Buyers Say CTV Programmatic Is Not Broken, But It Needs a Shorter Path

Playlists & Series

Ad Buyers Say CTV Programmatic Is Not Broken, But It Needs a Shorter Path
24 Aug 2025
How Marketers Can Balance Brand Building and Commerce: Mindshare’s Ritu Trivedi
30 Mar 2025
Mindshare’s Gerhart Sees Swing From Pure Performance Ahead Of Cannes
31 May 2023
Purpose Is ‘Getting Real’: Mindshare’s Richman
2 Nov 2022
Ads In News Can Benefit Diverse Publishers: Mindshare’s Richman
27 Jun 2022
Next in Measurement Currency: “Empathy at Scale” Mindshare’s Data Chief Shane McAndrew, on the #BeetCast
29 Nov 2021
Making Responsible Media A Reality: Kirk McDonald, Adam Gerhart and Marla Kaplowitz Put It in Focus
1 Jul 2021
‘Data Artistry’ Unlocks Context & Cohorts: Mindshare’s Clayton’s Post-Cookie Dreams
21 Jun 2021
Mindshare’s Brian DeCicco: The Key Variables Impacting Audience Planning Right Now
6 May 2020
Mindshare’s Jim Cridlin: The Future of Content Is Customized
26 Jan 2020
Mindshare’s Gerhart: TV Customization, Utilization More Important Than ‘Hardware’
22 Jan 2019
What Marketers Care About Most: Our NewFronts Compilation
14 May 2018
Mass Or Precision Targeted, Data Is Key: Mindshare’s Peterson
26 Apr 2018
Cognition Will Liberate Brand Bots, Mindshare’s Gerhart Says
Cognition Will Liberate Brand Bots, Mindshare’s Gerhart Says
28 Jun 2017
Twitter’s Stacy Minero on Cannes Road Map: It’s “Feed-First” & Live Video
Twitter’s Stacy Minero on Cannes Road Map: It’s “Feed-First” & Live Video
7 Jun 2017
Mindshare’s Witkowski: ‘Inspired And Educated’ By Digital Content NewFronts
Mindshare’s Witkowski: ‘Inspired And Educated’ By Digital Content NewFronts
7 May 2017
Havas’ Kinsella: As Agencies Rush To Data, How Deep Is Too Deep?
Havas’ Kinsella: As Agencies Rush To Data, How Deep Is Too Deep?
2 Jan 2017
Mindshare’s Zohrer Seeks Silver Bullet For Unified Measurement
Mindshare’s Zohrer Seeks Silver Bullet For Unified Measurement
12 Dec 2016
Facebook is the “New Way People Consume Media,” Mindshare’s Jordan Bitterman
Facebook is the “New Way People Consume Media,” Mindshare’s Jordan Bitterman
3 Jan 2016
Should Brands Make Content People Would Pay For?
Should Brands Make Content People Would Pay For?
29 Oct 2015