T-Mobile’s Andrea Zapata: ‘Nobody’s Solved Measurement. But Our Mobility Data Gets Us Closer’

Playlists & Series

T-Mobile’s Andrea Zapata: ‘Nobody’s Solved Measurement. But Our Mobility Data Gets Us Closer’
3 Sep 2025
T-Ads’ Anthony Di Muccio: Marketers Don’t Just Want Data—They Want Outcomes
27 Aug 2025
T-Mobile’s Cherian Thomas: We Can Finally Tell You If the Register Rang
10 Aug 2025
Activision Blizzard Wants to Erase the Gaming Boundaries
14 Mar 2023
Fidelity’s Speros: Out Of Great Risk Taking Comes Great Creativity
Fidelity’s Speros: Out Of Great Risk Taking Comes Great Creativity
14 Nov 2016
How To Turn Mobile App Users Before They Churn: Localytics’ Aggarwal
How To Turn Mobile App Users Before They Churn: Localytics’ Aggarwal
14 Nov 2016
VR’s Chicken-And-Egg Future For Marketers: GroupM’s Litman
VR’s Chicken-And-Egg Future For Marketers: GroupM’s Litman
15 Mar 2016
Facebook Page Redesign Chases ‘Frictionless’ Commerce: Harris
Facebook Page Redesign Chases ‘Frictionless’ Commerce: Harris
21 Sep 2015
Facebook’s Harris On The Collision Of Performance And Brand Advertising
Facebook’s Harris On The Collision Of Performance And Brand Advertising
15 Sep 2015
Advertisers Lagging Consumers On Mobile: IPG’s Johnson
Advertisers Lagging Consumers On Mobile: IPG’s Johnson
26 Aug 2015
Taboola Adds AP To List Of Publisher Clients
Taboola Adds AP To List Of Publisher Clients
2 Aug 2015
Addressable TV will Provide Unprecedented Granularity, SMG’s Scheppach
Addressable TV will Provide Unprecedented Granularity, SMG’s Scheppach
28 Jul 2015
BBC News Moves With ‘Sticky Video’ Times: Davies
BBC News Moves With ‘Sticky Video’ Times: Davies
13 Jul 2015
Video Ads Should Match User Experience, Teads’ Chappaz
8 Jul 2015
Facebook’s Off-Site Ads Out-Perform Mobile Display: Jakubowski
Facebook’s Off-Site Ads Out-Perform Mobile Display: Jakubowski
22 Jun 2015
J. Walter Thompson Turns Health Data In To Results for Client  Johnson & Johnson
J. Walter Thompson Turns Health Data In To Results for Client Johnson & Johnson
19 Jun 2015
Three Biggest Ad Trends By SMG CEO Desmond
Three Biggest Ad Trends By SMG CEO Desmond
17 Jun 2015
Women’s Lifestyle Destination Focuses on Mobile, Video and Data
Women’s Lifestyle Destination Focuses on Mobile, Video and Data
9 Jun 2015
Kargo ‘Takes Over’ Mobile Editorial With Brand Ads
Kargo ‘Takes Over’ Mobile Editorial With Brand Ads
7 Apr 2015
iBeacons Can Enable Precise Mobile Marketing: MEC’s Pasqua
iBeacons Can Enable Precise Mobile Marketing: MEC’s Pasqua
6 Apr 2015