T-Mobile’s Andrea Zapata: ‘Nobody’s Solved Measurement. But Our Mobility Data Gets Us Closer’

Playlists & Series

T-Mobile’s Andrea Zapata: ‘Nobody’s Solved Measurement. But Our Mobility Data Gets Us Closer’
3 Sep 2025
Reorganize The Marketing Department Around Consumers: MXM’s Anton
Reorganize The Marketing Department Around Consumers: MXM’s Anton
6 Nov 2016
Adelphic Its Brings Mobile “Cookie Proxy” To Europe
Adelphic Its Brings Mobile “Cookie Proxy” To Europe
7 May 2015
Mobile Video Ads Going Prime-Time: Opera Mediaworks CEO
Mobile Video Ads Going Prime-Time: Opera Mediaworks CEO
30 Mar 2015
Gaming Is The New Cinema: AdColony’s Barash
Gaming Is The New Cinema: AdColony’s Barash
9 Mar 2015
Mobile Growth Is ‘Insane’, Video Is Key To Ads: Flurry CEO
14 Jan 2015
Mobile Video Ads Must Go Short And Get Out: Supersonic’s Salins
17 Sep 2014
Video Ads Perform Better On Mobile: Jun Group CEO
Video Ads Perform Better On Mobile: Jun Group CEO
30 Jul 2014
Yahoo Gets Post-Web Analytics With Flurry: Jun’s Reichgut explains
Yahoo Gets Post-Web Analytics With Flurry: Jun’s Reichgut explains
25 Jul 2014
Mobile Ads Must Be More Interactive: MediaCom’s Phillips
Mobile Ads Must Be More Interactive: MediaCom’s Phillips
2 Jul 2014
Mobile Ads Are 20x Harder Than Desktop: Medialets’ Glassberg
Mobile Ads Are 20x Harder Than Desktop: Medialets’ Glassberg
27 Jun 2014
Mobile Stream Simplifies Fragmented Formats: Maxus’ Egan
Mobile Stream Simplifies Fragmented Formats: Maxus’ Egan
15 Jun 2014
Group M’s Xaxis Goes Large With TV-Synced Two-Screen Ads
Group M’s Xaxis Goes Large With TV-Synced Two-Screen Ads
22 Apr 2014
Advertisers Must Harness Long-Term Data: InMobi’s Cordero
Advertisers Must Harness Long-Term Data: InMobi’s Cordero
14 Mar 2014
Native Ads 10x Better Than Mobile Banners: InMobi’s Bengani
Native Ads 10x Better Than Mobile Banners: InMobi’s Bengani
5 Mar 2014
Treat Mobile Ads Like Episodes To Gain Insight: InMobi’s Venkatesh
3 Mar 2014
Shazam Lets Advertisers Follow Consumers, CEO Riley
Shazam Lets Advertisers Follow Consumers, CEO Riley
28 Feb 2014
AOL Set To Launch Mobile Native Ad Unit
AOL Set To Launch Mobile Native Ad Unit
26 Feb 2014
Factual Enables Marketing Through ‘Anticipatory Computing’
Factual Enables Marketing Through ‘Anticipatory Computing’
26 Feb 2014
Apps Are Best For Mobile Marketing: Mindshare’s Johnston
Apps Are Best For Mobile Marketing: Mindshare’s Johnston
26 Feb 2014