Mondelēz’s Cristina Marinucci: ‘Momentum Over Perfection’ Breaks Data Silos

Playlists & Series

Mondelēz’s Cristina Marinucci: ‘Momentum Over Perfection’ Breaks Data Silos
28 Oct 2025
The Cookieless Cookie Co.: How Mondelēz Went All-In For Consumer Data
29 Mar 2021
It’s About Mattering to Consumers, Not Marketing to Consumers: Mondelez’s Williams
6 Oct 2019
As The NewFronts Morph And Grow, So Does Kassan’s MediaLink
As The NewFronts Morph And Grow, So Does Kassan’s MediaLink
3 May 2017
TV Buyers Will Pay More For Programmatic Efficiency: TubeMogul’s Dybwad
TV Buyers Will Pay More For Programmatic Efficiency: TubeMogul’s Dybwad
5 Oct 2016
Mondelēz’s Bough Wants To Build Bigger, Better, Faster “Unicorns”
Mondelēz’s Bough Wants To Build Bigger, Better, Faster “Unicorns”
29 Jun 2015
Programmatic’s Other 80% Is The Real Prize: Mondelēz’s Bough
Programmatic’s Other 80% Is The Real Prize: Mondelēz’s Bough
24 Jun 2015
Mondelēz’s Bough Aims To Be A Data Player
Mondelēz’s Bough Aims To Be A Data Player
12 Dec 2014
Giant Snack Maker Mondelēz Nets 100 Million Views w/ ‘NowThisNews” Real-Time Collaboration
7 Oct 2014
Programmatic Will Boost, Not Decrease, TV Ad Value:  Mondelez’ Bough
Programmatic Will Boost, Not Decrease, TV Ad Value: Mondelez’ Bough
12 Sep 2014
Mondelēz’s Bough Worried About Open Exchange Neutrality
Mondelēz’s Bough Worried About Open Exchange Neutrality
29 Jun 2014
TubeMogul’s Mondelēz Deal Points To Big-Brand Programmatic
TubeMogul’s Mondelēz Deal Points To Big-Brand Programmatic
20 Jun 2014
Consumer Goods Giant Mondelez in Big Programmatic Pact w/ TubeMogul, report
Consumer Goods Giant Mondelez in Big Programmatic Pact w/ TubeMogul, report
16 Jun 2014