Omnicom’s Sullivan: Behavioral Targeting Is the ‘Holy Grail’

Playlists & Series

Omnicom’s Sullivan: Behavioral Targeting Is the ‘Holy Grail’
15 Apr 2020
Omnicom’s Steuer: The Industry Needs Standardization of Measurement
2 Mar 2020
Omnicom’s Maron: Connected TV at Its Full Potential Will Be ‘Amazing’
10 Feb 2020
Programmatic Video Heading To Unified Auction: OMG’s Hovaness
27 Aug 2019
Finding The Umbrella For Advanced TV: Omnicom’s Steuer & Nielsen’s Abcarian
8 Jul 2019
With OTT At ‘Critical Mass,’ Ad Experiences Take Precedence: Omnicom’s Candela
3 May 2019
Omnicom’s Steuer Wants More ‘Democratized’ Set-Top, ACR Data
17 Mar 2019
Beyond News Headlines Is A ‘Tremendous Appetite’ For Information: Omnicom’s Sullivan
22 Jan 2019
In OTT, What Is ROI? The Whole Value Chain Debates
20 Jan 2019
Addressable TV’s Growing Pains: Cadent, Dentsu, LiveRamp, Essence, Omnicom Discuss
15 Jan 2019
Addressable TV’s Ironic Measurement Problem: Omnicom’s Steuer
21 Dec 2018
Blockchain Tokens May Solve Ad-Tech Challenges? Omnicom’s Steuer Thinks So
12 Apr 2018
Major Agencies Will Collectively Monitor Brand Safety with “Advertiser Protection Bureau”
10 Apr 2018
Audience Delivery Across Platforms Will A Big Focus Of Upfront: Omnicom Media Group’s Jonathan Steuer
4 Mar 2018
ViequesLove’s Stephen Mueller: Providing Hurricane Relief ‘Takes A Lot Of Organization And Creativity’
ViequesLove’s Stephen Mueller: Providing Hurricane Relief ‘Takes A Lot Of Organization And Creativity’
7 Nov 2017
Funding Gap Constrains Boys & Girls Club Puerto Rico Relief Efforts: President Olga Ramos
Funding Gap Constrains Boys & Girls Club Puerto Rico Relief Efforts: President Olga Ramos
3 Nov 2017
In Disasters, Brands Need to Step in with “Authenticity,” Omnicom LATAM CEO Porras
In Disasters, Brands Need to Step in with “Authenticity,” Omnicom LATAM CEO Porras
31 Oct 2017
Omnicom’s Marx On Digital NewFronts: Compact View Of Great Content, Ad Solutions
Omnicom’s Marx On Digital NewFronts: Compact View Of Great Content, Ad Solutions
5 May 2017
OMD’s Geraci Surveys The Upfront Landscape, OpenAP Consortium
OMD’s Geraci Surveys The Upfront Landscape, OpenAP Consortium
19 Apr 2017
Frustrated Advertisers Seek “Canadian” Approach To Delayed Total Measurement: Omnicom’s Steuer
Frustrated Advertisers Seek “Canadian” Approach To Delayed Total Measurement: Omnicom’s Steuer
1 Mar 2017