Holiday TV Ad Spend Is Disconnected: OpenX Research

Playlists & Series

Holiday TV Ad Spend Is Disconnected: OpenX Research
19 Nov 2025
OpenX’s Rebecca Bonell: AI Use Must Go Beyond Finding ‘Cheap CPMs’
19 Nov 2025
Biddable Transactions Set to Reshape Connected TV’s Future: OpenX’s Erika Loberg
19 Nov 2025
Focused Content Signals Drive 7X Higher CTV Bid Rate: OpenX’s Close
19 Nov 2025
OpenX’s Bohrer: Data-Driven Curation Is Changing Programmatic Ad Buying
19 Nov 2025
Transparency and Targeting Driving CTV Evolution: OpenX’s Sattel
19 Nov 2025
OpenX’s Rooney Sees Transparency, New Signals & Building As Soothing Data Loss Worries
19 Nov 2025
Cleaning Up CTV: OpenX Aims To Make Biddable TV Trustworthy
19 Nov 2025
OpenX Goes Net-Zero And Gets Closer To Publishers
19 Nov 2025
OpenX ‘Tripling-Down’ On Demand Side: Leichman
19 Nov 2025
OpenX’s Cadogan Pushes Pedal On Video Growth
19 Nov 2025
To OpenX, Take Digital Quality Standards ‘And Run With Them’ Is The Path Success
19 Nov 2025
Beet.TV Politics Summit Panel Weighs Benefits Of Data Targeting, Reality Of Spending
Beet.TV Politics Summit Panel Weighs Benefits Of Data Targeting, Reality Of Spending
19 Nov 2025
OpenX’s Journey To Net Zero: A Happy Accident With Big Impacts
4 Aug 2023
OpenX’s Parsons On The Search For A New Cookie
3 Oct 2019
OpenX’s Gentry Wants Ad ‘Symmetry’ For Web Publishers
2 Oct 2019
OpenX’s Leichman Predicts ‘Massive Consolidation’ In Ad-Tech
5 Jun 2018
TV Buyers Will Pay More For Programmatic Efficiency: TubeMogul’s Dybwad
TV Buyers Will Pay More For Programmatic Efficiency: TubeMogul’s Dybwad
5 Oct 2016
Ad Fraud Can Learn From Credit Card Fraud: OpenX’s Cadogan
Ad Fraud Can Learn From Credit Card Fraud: OpenX’s Cadogan
14 Feb 2016
OpenX Opens Up Header Bidding To Real-Time Guarantees
OpenX Opens Up Header Bidding To Real-Time Guarantees
12 Feb 2016
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