OpenX’s Erika Loberg: Race-to-Bottom CPMs Threatens Premium Content Creation

Playlists & Series

OpenX’s Erika Loberg: Race-to-Bottom CPMs Threatens Premium Content Creation
30 Nov 2025
OpenX’s Rebecca Bonell: AI Use Must Go Beyond Finding ‘Cheap CPMs’
2 Nov 2025
Biddable Transactions Set to Reshape Connected TV’s Future: OpenX’s Erika Loberg
30 Mar 2025
OpenX’s Bohrer: Data-Driven Curation Is Changing Programmatic Ad Buying
15 Dec 2024
Focused Content Signals Drive 7X Higher CTV Bid Rate: OpenX’s Close
10 Dec 2024
Transparency and Targeting Driving CTV Evolution: OpenX’s Sattel
3 Nov 2024
OpenX’s Rooney Sees Transparency, New Signals & Building As Soothing Data Loss Worries
28 Feb 2024
Cleaning Up CTV: OpenX Aims To Make Biddable TV Trustworthy
20 Nov 2023
OpenX’s Journey To Net Zero: A Happy Accident With Big Impacts
4 Aug 2023
OpenX Goes Net-Zero And Gets Closer To Publishers
15 Mar 2023
OpenX’s Parsons On The Search For A New Cookie
3 Oct 2019
OpenX’s Gentry Wants Ad ‘Symmetry’ For Web Publishers
2 Oct 2019
Holiday TV Ad Spend Is Disconnected: OpenX Research
25 Sep 2019
OpenX ‘Tripling-Down’ On Demand Side: Leichman
18 Sep 2019
OpenX’s Cadogan Pushes Pedal On Video Growth
19 Sep 2018
OpenX’s Leichman Predicts ‘Massive Consolidation’ In Ad-Tech
5 Jun 2018
To OpenX, Take Digital Quality Standards ‘And Run With Them’ Is The Path Success
13 Mar 2018
Beet.TV Politics Summit Panel Weighs Benefits Of Data Targeting, Reality Of Spending
Beet.TV Politics Summit Panel Weighs Benefits Of Data Targeting, Reality Of Spending
11 Oct 2016
TV Buyers Will Pay More For Programmatic Efficiency: TubeMogul’s Dybwad
TV Buyers Will Pay More For Programmatic Efficiency: TubeMogul’s Dybwad
5 Oct 2016
Ad Fraud Can Learn From Credit Card Fraud: OpenX’s Cadogan
Ad Fraud Can Learn From Credit Card Fraud: OpenX’s Cadogan
14 Feb 2016