OpenX’s Erika Loberg: Attention Should Measure ‘Real Human Engagement,’ Not Just Screen Presence

OpenX’s Erika Loberg: Attention Should Measure ‘Real Human Engagement,’ Not Just Screen Presence
17 Mar 2026
OpenX’s Erika Loberg: Race-to-Bottom CPMs Threatens Premium Content Creation
30 Nov 2025
OpenX’s Rebecca Bonell: AI Use Must Go Beyond Finding ‘Cheap CPMs’
2 Nov 2025
Biddable Transactions Set to Reshape Connected TV’s Future: OpenX’s Erika Loberg
30 Mar 2025
OpenX’s Bohrer: Data-Driven Curation Is Changing Programmatic Ad Buying
15 Dec 2024
Focused Content Signals Drive 7X Higher CTV Bid Rate: OpenX’s Close
10 Dec 2024
Transparency and Targeting Driving CTV Evolution: OpenX’s Sattel
3 Nov 2024
OpenX’s Rooney Sees Transparency, New Signals & Building As Soothing Data Loss Worries
28 Feb 2024
Cleaning Up CTV: OpenX Aims To Make Biddable TV Trustworthy
20 Nov 2023
OpenX’s Journey To Net Zero: A Happy Accident With Big Impacts
4 Aug 2023
OpenX Goes Net-Zero And Gets Closer To Publishers
15 Mar 2023
OpenX’s Parsons On The Search For A New Cookie
3 Oct 2019
OpenX’s Gentry Wants Ad ‘Symmetry’ For Web Publishers
2 Oct 2019
Holiday TV Ad Spend Is Disconnected: OpenX Research
25 Sep 2019
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