Paramount’s Travis Scoles: The Upfronts have Quietly Evolved Beyond Price and Volume

Playlists & Series

Paramount’s Travis Scoles: The Upfronts have Quietly Evolved Beyond Price and Volume
1 Jun 2025
Paramount’s Scoles: Outcomes-Based Measurement Will Dominate, TV Is At the Table
4 Mar 2025
Paramount’s Belmont Wants to See TV Measurement, Transparency
18 Jan 2025
TV Is Everywhere and Data-Enriched: Paramount’s Scoles
16 Dec 2024
Paramount’s Scoles: Advertising Is Converging Across Screens
4 Sep 2024
Paramount’s Daly Wants To Be The Cultural Compass For Marketers
15 May 2024
Premium CTV Takes the Programmatic Stage: Paramount’s Kisling Says Precision Making In-Roads
4 Apr 2024
Identity Is Paramount For Paramount: Scoles Offers Advertisers Real Audiences
18 Mar 2024
Embracing Change: The Future of Advanced Advertising is Transparent, Adaptable and Exciting: Paramount’s Scoles
19 Dec 2023
Paramount’s Travis Scoles: TV Needs to Embrace Complexity While Breaking Down Silos
23 Mar 2023
This Time, It’s Different: Paramount Excited To Take Alt Currencies Beyond Ads
16 Feb 2023
Evolution To A Basket Of Currencies: Paramount’s Scoles
25 Apr 2022
USC’s Jeff Cole Evaluates Streaming Services, Trend Toward Movie Ticket Subscriptions
21 Feb 2019