Ad Fraud in CTV: PepsiCo’s Zach Lain Wants ‘Punitive’ Measures for a $120 Billion Global Problem

Playlists & Series

Ad Fraud in CTV: PepsiCo’s Zach Lain Wants ‘Punitive’ Measures for a $120 Billion Global Problem
4 Mar 2025
‘Jump In’: PepsiCo’s Lain Believes Clean Rooms Power Digital Transformation
12 Jul 2023
PepsiCo’s Future Balances Uncertainty And Big Data: VP Graham
14 Dec 2020
PepsiCo Uses Propensity Model around Purchase Data for Upfront TV Buying
23 Oct 2019
The ROI Of Advanced TV: “You Can Prove it Now,” Samsung’s Michael Scott
23 Oct 2019
Advance TV is Sweet for Hershey’s as Linear TV Spend will Drop Below 50% for the First Time Next Year
22 Oct 2019
Disney/Roundel Alliance Means New Industry Collaborations around Data: PepsiCo’s Subramanian
29 Sep 2019
Pepsico Derives Qualitative And Quantitative Input From #SeeHer GEM Metrics
28 Oct 2018