Publicis Media’s Joe Kowan: Retail Data in CTV Enables AI to Optimize for ‘Actual Sale Event’

Playlists & Series

Publicis Media’s Joe Kowan: Retail Data in CTV Enables AI to Optimize for ‘Actual Sale Event’
19 Nov 2025
Publicis Media’s Samantha Lim: Brand Safety and Measurement are Key to Gaming Ad Growth
22 Apr 2025
Publicis’ Samantha Lim on How Gaming’s Slow Evolution Mirrors Digital Media
16 Mar 2023
Activate & Buy: The Trade Desk’s Danziger Advances & Integrates Unified ID 2.0
13 Apr 2021
Health Marketers Embrace CTV: Publicis’ Imburgia
7 Oct 2020
Publicis’ Nicole Whitesel: Risk-Taking Is Central to Transforming the Upfronts
24 Oct 2019
Agencies Can Go Deeper With In-Housing Brands: Publicis’ Lin
27 Mar 2019
Media Agency Blue 449 Seeks ‘Tighter Connection’ Between Marketing, Business
22 Apr 2018
Matter More Media’s Tracey Scheppach On Addressable TV Tech, Holding Company Silos
22 Mar 2018
Catalogers Prime Targets For Addressable Linear, OTT TV: Matter More Media’s Tracey Scheppach
Catalogers Prime Targets For Addressable Linear, OTT TV: Matter More Media’s Tracey Scheppach
14 Dec 2017
Entering “The Third Age Of Connectivity” – Publicis’ Tobaccowala
Entering “The Third Age Of Connectivity” – Publicis’ Tobaccowala
7 Jul 2017
Better Data Leads To Better Ads, Less Complex Media Ecosystem: Publicis’ Shlachter
Better Data Leads To Better Ads, Less Complex Media Ecosystem: Publicis’ Shlachter
19 Apr 2017
Scheppach’s Matter More Media Gains Co-Founder Murtos, Partnership With Tapad
Scheppach’s Matter More Media Gains Co-Founder Murtos, Partnership With Tapad
14 Apr 2017
Publicis’ Shlachter Divines The Future Of Video Viewing, Commercial Load And Measurement
Publicis’ Shlachter Divines The Future Of Video Viewing, Commercial Load And Measurement
3 Apr 2017
Publicis Media’s Jones On ‘The Power Of One’ In The Era Of Personalization
Publicis Media’s Jones On ‘The Power Of One’ In The Era Of Personalization
5 Jan 2017
Starcom’s Richman Looks to New Opportunities at CES, More Addressable TV
Starcom’s Richman Looks to New Opportunities at CES, More Addressable TV
14 Dec 2016
Adobe’s Ad-Tech Consolidation Good News Industry, Publicis’ Bruinsma
Adobe’s Ad-Tech Consolidation Good News Industry, Publicis’ Bruinsma
17 Nov 2016
TV Ad Budgets Can’t Stop Trump: explains Publicis’ Tobaccowala
3 Apr 2016
Setbacks And Hurdles Make Publicis’ Lévy Stronger
Setbacks And Hurdles Make Publicis’ Lévy Stronger
7 Sep 2015
VivaKi’s Bertozzi Sees Advertisers’ Programmatic Confusion Dissipating
VivaKi’s Bertozzi Sees Advertisers’ Programmatic Confusion Dissipating
5 Jul 2015