Publicis Media’s Joe Kowan: Retail Data in CTV Enables AI to Optimize for ‘Actual Sale Event’

Playlists & Series

Publicis Media’s Joe Kowan: Retail Data in CTV Enables AI to Optimize for ‘Actual Sale Event’
19 Nov 2025
Publicis Media’s Samantha Lim: Brand Safety and Measurement are Key to Gaming Ad Growth
22 Apr 2025
Measurement Is Key to Retail Media Growth: Publicis’s Allysun Lundy
10 Apr 2023
#BeetCast: Investing in Diversity Needs More Inclusive Planning and Measurement, Spark Foundry’s Jason Smith
21 Jun 2021
The VOD Boom Worsened Fragmentation: Publicis’ Whitesel
1 Jun 2021
Publicis’ Nicole Whitesel: TV Measurement Is Like a ‘Game of Thrones’ Scenario
4 Nov 2019
New Formats Emerge As Consumer TV Choices Grow: Publicis’ Cohen
5 May 2019
Marketers Should Seek ‘The Right Model’ When Deciding What To Do In-House: 4A’s Kaplowitz
21 Mar 2019
For Media Buyers, 2019 OTT Means Taking Risks & Streamlining: Publicis Media’s Whitesel
24 Jan 2019
Major Agencies Will Collectively Monitor Brand Safety with “Advertiser Protection Bureau”
10 Apr 2018
Publicis Media’s Shlachter Looking For The Actionable And Impactful At NewFronts
Publicis Media’s Shlachter Looking For The Actionable And Impactful At NewFronts
7 May 2017