Samba TV Taps Purchase Data To Measure Cross-Platform ROAS

Playlists & Series

Samba TV Taps Purchase Data To Measure Cross-Platform ROAS
24 Oct 2023
‘The Golden Age of Measurement’: Samba TV’s Vision for Cross-Platform Analytics
19 Jul 2023
Agencies Should Join In To Redefine Measurement: Samba TV’s Magel
27 Mar 2023
Programmatic Can Stop CTV Over-Reach: Samba TV’s Coon
29 Dec 2022
Streaming Will Decide The Mid-Terms: Samba TV’s Navin
20 Oct 2022
Measurement Is Cool: Samba TV’s Navin Sees The Future Over Cannes
21 Jun 2022
De-risk Upfront Buys With New Currencies: Samba TV’s Navin
5 May 2022
Outcomes Are the New Table Stakes: Samba TV’s Coon on TV’s New Efficacy
19 Apr 2022
A Currency For Every Category: Samba TV’s Navin
20 Dec 2021
The Future Of Measurement Is Multi-Layered: Samba TV’s Magel
13 Dec 2021
Video Headwinds Bring Agency, Measurement Changes: Samba TV’s Belaidi
7 Dec 2021
The Post-Meter Future Is Multi-Currency: Samba TV’s Navin
2 Nov 2021
Samba’s Navin Sees TV ACR Evolving, Strikes 605 Deal
5 Apr 2021
Go Beyond Legacy Panels With First-Party Data: Samba TV’s Navin
6 Mar 2020
Balancing ACR & CCPA: Samba TV’s Ackerman
17 Feb 2020
Samba TV Ready For Big European Splash In 2020
16 Dec 2019
Connected TV Must Overcome Fragmentation: Samba TV’s Bourget
2 Oct 2019
Samba TV’s Axwave Acquisition Adds Automatic TV Ad Detection
20 Aug 2019
Identity Resolution Big Focus for Samba TV
24 Jun 2019