Premium Video Drives Big Spikes in Google Search, VAB CEO Says

Playlists & Series

Premium Video Drives Big Spikes in Google Search, VAB CEO Says
6 Mar 2025
Agencies & Brands Can’t Agree On Premium Video Definition, Fraud Risk: VAB Research
7 Mar 2024
One Transparency Standard Needed for Premium Video Industry: VAB’s Cunningham
23 Oct 2023
Investments in Ad Ecosystem Will Get Results: VAB’s Sean Cunningham
29 Sep 2022
Local Is Lightning: 3x Growth In Audience-Based Buying Since COVID-19, VAB’s Cunningham Says
26 Apr 2022
Marketers Can Find Major Growth in Hispanic Market: Univision’s Donna Speciale Chats With VAB’s Sean Cunningham
5 Apr 2022
This Will Be The First ‘Multicurrency Upfront’: VAB’s Sean Cunningham
20 Mar 2022
Undercounted Ads Are Costly for Media Companies: VAB’s Sean Cunningham
17 Feb 2022
VAB’s Sean Cunningham Expects More TV Measurement Currencies to Flourish
14 Feb 2022
‘TV Is Never Going Back to Single Currency Provider’: VAB’s Sean Cunningham
27 Oct 2021
Audience-Based Buying is Ready for Primetime, VAB CEO Sean Cunningham
12 Jul 2021
‘No Going Back’ to Content-First Targeting in Sports: Effectv’s James Rooke
24 Jan 2021
How New York Interconnect Serves The Big Apple On A Plate
6 Dec 2020
Keep Calm & Advertise On: VAB’s Cunningham
29 Nov 2020
Let’s Move from GRP’s: Impression-Based Metrics Are Key for Video’s Growth: Effectv’s James Rooke
5 Aug 2020
“We are an Audience Delivery Company,” Effectv’s James Rooke
3 Aug 2020
‘AVOD World Will Be Booming’: Magnite’s Michael Barrett
15 Jul 2020
‘We Need to Prove TV Can Do More’: 605’s Noah Levine
8 Jul 2020
VAB’s Cunningham: How Programmers and Advertisers Are Making the Most of Viewing Spike
19 Apr 2020
Spectrum Reach’s Kline: Linear and Digital TV Now Pushing Back on the Duopoly
25 Nov 2019